Use Growth Hacking to Enhance Your Inbound Marketing Strategy

February 6, 2017

Rick Knutsen

wsigenesis

Slow and steady

Inbound marketing is all about educating, enlightening and building relationships with your potential customers.

Using digital marketing activities such as search engine optimization (SEO), content marketing, social media marketing, paid advertising, PPC, and email marketing, we reach and convert leads into customers and then retain them.

While it’s an excellent practice for sustainability, inbound marketing can be a little too long-term for some of us…. enter: growth hacking.

Fast and furious

Growing a business is no easy feat. It requires a love of data, creativity, and curiosity – which are exactly the traits of growth hackers.

Think of growth hacking as a rocket launcher for your business – from increasing the speed of your website to integrating your product with the right platform. While growth hacking may approach customer conversion and retention from a different angle, it works hand in hand with your inbound marketing efforts to move your audience from one state to the next within the growth hack funnel:

  • Acquisition
  • Activation
  • Retention
  • Revenue

Ultimately, your inbound marketing is enhanced with the use of growth hacking; and is in no way disconnected.

Download the ultimate inbound marketing checklist ebook HERE.

For more information, contact us today.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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