Throughout April and May this year, WSI conducted a free webinar series to share digital marketing tips, tricks, and best practices that you can use to overcome the marketing obstacles you are facing in today’s business world. Here is a quick recap, plus the recording from our “Ahead of the Curve” webinar on understanding your target audience in challenging times by Cormac Farrelly from Dublin, Ireland.
The best definition can be found in our book, Digital Minds: A Strategic Approach to Connecting & Engaging with Your Customers Online,
“A buyer persona is a semi-fictional representation of your ideal customer based on a combination of market research, customer demographics and behavior, and real data about your existing customers along with your own understanding of their motivations and challenges.”
In such a hyper-connected landscape, personalization is the key to crafting marketing messages which persuade your audience to take action.
Trying to be all things to all people ends up backfiring, as your message gets lost in the masses. Don’t fear becoming too niche – it is essential that you really understand your target customer to communicate effectively.
Because understanding your ideal customer underpins all other marketing activity, here are the top five reasons your business needs to define buyer personas:
Get your entire team together – from management and marketing to sales and front-line personnel. Ideally with the facilitation of your WSI Consultant, brainstorm your ideal customer including their demographics, their challenges, their values and what influences them, and so on. Use an empathy map to detail why each persona might use a particular product or service.
Once you have a few personas assembled, name them, and make sure that everyone in your organization can picture who they are.
Without rehashing the troubles COVID-19 has brought with it, re-assess your existing buyer personas as they have changed under the influence of the pandemic. Ask yourself:
Contact us for digital marketing tips, tricks, and best practices you can put into action.
WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy. Simply give me a call or email me at firstname.lastname@example.org to learn more.
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.