Tips from Atlanta: how to write compelling and effective content on Twitter

February 5, 2017

Rick Knutsen


One of the most powerful microblogging tools and social media platforms in Atlanta and around the world, Twitter currently has 231.7 million active users churning out more than 5,000 tweets every second! It is no surprise that companies across the world are tapping into this resource to help their businesses grow! However, it is important that the content businesses put on Twitter are effective and compelling.

What kind of content should you be putting on Twitter?

Businesses; small, large and medium, must take advantage of social media platforms to market their product and company. As effective as Twitter as, it is important that the content you are tweeting is interesting. At the outset, keep the tone of your tweets conversational and readable. You can analyze data to see if your tweets are captivating the attention of readers and see if your return on investment (ROI) is high – i.e. if you are being mentioned in other tweets, receiving messages or if your tweets are being retweeted. Always understand your target audience, as what is interesting to one group of people may not be for another. An important fact to keep in mind is to focus on aspects that are unique to you and your business and might catch the attention of readers.

Another way to captivate the interest of readers is to post tweets that would elicit a response from them. This ensures you are in constant touch with existing and potential customers at all times.

So, utilize your social media platforms effectively and use your 140-characters today to get consumers to take notice of your business! Contact us in Atlanta today to find out more about what we can offer you in terms of social media marketing.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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