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Tag: Website

Improve an Ineffective Website

We’ve been building and developing effective websites for more than 25 years, and we’d love to collaborate with you.

LET’S GET STARTED

Web-Design-And-Development

Ready to Grow Your Business?

Our website design process involves taking the time to understand your organization and customers, and then building a strategy that is aligned and capable of delivering remarkable results.

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Improve your website user experience

Website visitors who can easily navigate your website and find what they are looking for are much more likely to spend time on your site. That means you have more opportunity to build a relationship, earn their trust, and eventually convert them from leads into customers.

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Use analytics to your advantage

When your website is built properly, you can understand what is happening in the background through data and analytics. This means that you can proactively improve website performance to benefit your visitor’s experience and increase your conversion rates.

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Generate higher revenue

Professionally designed websites not only look better and work better, but they also attract attention and generate traffic. Allow us to work with you to maximize your website’s effectiveness as one of the greatest tools you have to drive your business forward.

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WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

Making a Difference: Mike Chavez Painting – Client Success Story

Mike Chavez Painting is an established painting and decorating company with a long-standing commitment to honesty, excellent customer service and quality of work. So, when it came time for them to improve their digital marketing strategy, they turned to WSI to help them achieve those same high standards online.

The Objective

The goal was to create a new website to showcase Mike Chavez Painting’s good reputation. The web presence needed to attract more customers from local searches, then convert those visitors into:

  • Phone Calls
  • Client Meetings

The next step was to design a new conversion​ oriented website ​that looked great, and incorporated the latest design techniques to help turn:

  • Visitors into leads and
  • Enable a consistent publication of compelling content that would:
    • Drive Traffic
    • Deliver Results

The Solution

The new website was designed to showcase the quality of Mike Chavez Painting’s work and enhance their good reputation.

WSI added a company blog to the website providing an ideal platform to publish and share search friendly, customer focused content.

We then launched an aggressive:

to increase the number of targeted visitors to their new website. We accomplished this by achieving multiple first page listings.

The Results

Mike is experiencing more visitors who spend more time on his website, achieving 74% increase in organic traffic generating between 15 to 40 phone calls per month.

Let’s Leave the Last Word to Mike

‘I first heard about WSI at a local networking group here in Santa Rosa. Some of the business challenges I was going through, prior to working with WSI, was reaching a lot of people outside of just word-to-mouth marketing. It’s been really good working with them; it’s been very easy and they are very professional.

WSI has done a great job with my internet marketing. Some of the results I’ve experienced is organically receiving a lot of calls from people who don’t even know me. I would fully recommend WSI.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

7 Steps of Highly Effective Websites

Foundational to your Online Success:

Foundational to your online success is your Website because it is the Hub for all Digital Marketing Campaigns.

Why?

Because effective websites

7 Steps of Highly Effective Websites:


1.  Discovery – [Be Proactive + Seek First to Understand, Then to Be Understood]

What are your Needs?  While a website serves many purposes, it’s paramount to understand your audience and meet them where they are at.  Define your Buyer Personas to develop who your customers are.

2.  Budget – [Put First Things First]

Invest is your interactive portal, i.e., website, to

  • Keep your Customers Engaged
  • Create Brand Loyalty.

Don’t starve your Digital Marketing Hub.

3.  Plan – [Begin With the End in Mind]

As part of your overall Digital Marketing Plan is developing your Website.  How will you attract Visitors to your Website?

  1. Pay-per-Click
  2. Social Media
  3. Content Marketing
  4. Inbound Marketing
  5. Display Ads
  6. Retargeting Ads

4.  Design and Build – [Begin With the End in Mind]

Your online objectives guide the construction.

5.  Test and Debug – [Think Win-Win]

Often overlooked, this step ensures Visitors receive your unique quality content and an engaging user experience.

6.  Pre & Post Launch Activities – [Synergize]

Maximize the effect of your Digital Marketing Campaigns.  Include the following:

  • social media coverage
  • search engine exposure
  • data capture

7.  Analyze & Improve – [Sharpen the Saw]

Collect and analyze your date.  Then you can adjust and improve your campaigns to ensure the return on your website investment.

If you would like to develop a Highly Effective Website / Digital Marketing Strategy, get in touch.