If you’re an Atlanta business owner who uses social media marketing to promote your company, then you’ll want to pay attention to Facebook’s new advertising campaign structure which gives more control to advertisers. Facebook is a powerful tool for many companies because it allows them to communicate with their customers in real time, it allows for valuable feedback both positive and negative and allows companies to place targeted advertisements which reach thousands of people on a daily basis.
Ad Sets – Facebook’s new advertising campaign structure
In the past, Facebook had a two-level structure: Campaigns and Ads, but now it has added a third level called Ad Sets. With Ad Sets you can control the start and end dates and the budget of all ads within each ad set, much like campaigns. It allows you to control how much money you spend on each audience, whilst deciding when each audience will see a specific ad.
How does this affect how you use Facebook for advertising and campaigns? Now, you can create one campaign for a specific post to be promoted with ad sets for each audience rather than having to create separate campaigns for each audience you want to target.
Ad Sets also improves ad reporting. In the past, ad reporting required you to include keywords or phrases in campaign names to filter your results, but now you can filter your ad reports by the campaign name and you’ll have all relevant information by ads and ad set.
If you’d like to know how to harness the power of social media marketing and use it to your company’s advantage, our team of experts is on hand and waiting to assist you. Our mission is to help you grow your business whether it’s through a Facebook ad campaign, an e-mail marketing campaign, or some other component of Internet marketing, so please let us know how we can help.
For more information about how WSI eBiz Solutions can help grow your Atlanta business with social media marketing, to find out about the variety of other services we offer, or if you have any questions, please do not hesitate to contact us today. We look forward to hearing from you.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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