SMS texts and your Atlanta mobile marketing campaign

February 2, 2017

Rick Knutsen

wsigenesis

The mobile industry has revolutionized the way businesses communicate and SMS texts can prove to be a powerful element of an Atlanta mobile marketing campaign – if used correctly. While there are many different mobile marketing methods, sending text messages to your target audience remains one of the most powerful and effective methods of all. You can invite them to visit your website, inform them of specials or provide them with info as to what your store has on offer.
Sending frequent and targeted SMS texts to your consumers can help to convert them into a loyal customer base in a very short time.

Here are a few top SMS marketing tips to keep in mind when setting up your marketing campaign:

  • Avoid poetic language: Even though SMS texts mobile marketing campaigns provide a great way to reach customers, it also comes with its downside. One of the biggest disadvantages is the limited amount of character text space available to you. Avoid using flowery language and get to the point and make sure that you use commanding language.
  • Don’t cram the message: You will only have about 160 characters to make your SMS texts mobile marketing campaign work for you, so don’t stuff it with different sales pitches. Decide on one message you’d like to carry over, and formulate a powerful marketing message to achieve that goal.
  • Write in short sentences: Break your main message into short, powerful sentences. This will help you to get your point across far clearer, and also helps you to connect with your audience by using impactful language that resonates with them.

These are only a few of the many tips to keep in mind when setting up your marketing campaign. If you’re looking for affordable and effective mobile marketing campaign in Atlanta, then look no further than WSI. Contact us to learn more about our value-adding and expert services.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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