Personalization Tips for Your Atlanta Email Marketing Campaign

February 6, 2017

Rick Knutsen


Email marketing is a cost-effective means to ensure an online marketing strategy that is both wide-reaching and affordable. Atlanta is the most populous city in the sprawling state of Georgia. Along with hundreds of thousands of people comes an inordinate amount of competition in every sector. Internet marketing is a way to reach potential customers and keep current ones interested. Coupled with traditional campaigns, it is the ultimate way forward.

What does marketing through emails entail?

This refers to efforts to reach out to customers via an indispensable tool that everybody has: an email account. We use special opt-in subscriptions or pull email lists from your customer accounts to get in touch with current and potential customers. In this way, they can be informed about new products and services, special offers and any other relevant news!

Unfortunately, many other companies have realized this too. Here are some tips from WSI to personalize your campaign and make your email stand out.

  1. Take advantage of your subject lines. This is the first thing a recipient sees. Make it relevant to their lives, through mentioning their vehicle model or anything else you might know about them.
  2. Address recipients by name. This helps to connect and build a relationship.
  3. Timing. This is everything. Send a thank you message the day after a sale or service. Act immediately after activity.
  4. Use a personal tone. Think of your email as a conversation and this can help form a relationship.

WSI is an international company with a trusted base here in Atlanta. We are a hands-on and results driven organization and can help you to create a winning strategy. With more than twenty years of experience, our program can be trusted.

For more information about our services or for a free consultation please contact us!


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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