It’s become an established fact that social media marketing is a great way for businesses in Atlanta and around the globe to build their brand and customer base. Many companies have accounts with Google+, Facebook, LinkedIn and Twitter, but is it worth it to consider more niche social networks? We think so, but only if they are right for your company.
- Pinterest: Although this is a very popular social network, there isn’t much in terms of a business presence. As an image sharing network, this would be ideally suited to companies that are creative in the visual sphere, so photographers, interior decorators, party planners, and artists can all benefit from showcasing their work here.
- Goodreads: On this network, users rate review and discuss books that they’ve read – and with 14 million users, it’s reaching a significant audience. Aspiring writers, owners of bookshops, book distributors and even publishers can get great market research of this website and can even promote their own works for free.
- Care2: This network is about one of the biggest issues that face every individual, family, business and industry in the world – going green. If your business would like to promote the Earth-friendly measure’s it’s taking to it’s consumer base, the green products it supplies or anything else to do with eco-friendly business, this is the place to be.
- Untappd: If you’re in the alcoholic beverage industry and trying to make a success of your microbrewery or local pub, you need a presence on Untappd. This social network is all about local, imported, craft and unique beers and is a great way for restaurants and brewers to make their libations known to a wider community.
- Kaboodle: A network of shopping wish lists, this is the platform to be on if your company sells anything online. Although you can’t buy directly from the site itself, paid advertising will be promoted to users that are looking for products like yours – and with 12 million monthly users, that’s a huge potential audience!
Niche networks have smaller audiences, but they are defined by very specific wants and needs. The benefit is that if your company or products fit that need, you know that it will be directly promoted to the right audience who are specifically searching for it.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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