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Mobile marketing in Atlanta: How to run a successful text messaging campaign

February 6, 2017

SMS text messaging is a tried and tested mobile marketing strategy. You can implement a campaign for your Atlanta business and reap the rewards. Stats show that only 65% of phone users in the USA actually make use of Smartphones and this does not prove that such users make use of all of the features. One important factor in text messaging campaigns is most cell phones, regardless of type or make, can receive a text message, which immediately puts this marketing strategy ahead of the rest.

If you are looking for a decent return on investment, then consider text messaging campaign.   Consider the following when rolling out your text messaging campaign:

  • Determine your marketing goals before setting up your campaign. Ensure you have a clear marketing aim for your text campaign and focus your texts on this goal for the best results.
  • Have a clear and powerful call to action where the consumer will need to opt in, text back, register or even enter a competition. Sending out a text message merely advising consumers that you exist or offer a product is ineffective.
  • Use incentives as leverage. Presenting loyal customers with incentives in the form of something for free or even a discount on their next purchase for opting in or providing information is a great way to boost your marketing campaign and grow your client base.

These are just a few ways in which you can create a successful text messaging campaign. At WSI we have many other mobile marketing strategies that can take your business to new heights.

Mobile marketing strategies by WSI eBiz Solutions

At WSI eBiz Solutions in Atlanta we offer mobile marketing strategies and solutions customized to each individual business and brand. We can provide you with a text messaging campaign that is designed to be easily consumed and converted. This type of marketing provides a direct and beneficial link to your consumers.

To maximize your marketing budget and reach your targeted audience, register for a mobile marketing campaign with WSI. Contact us for further information and advice on our mobile marketing strategies today.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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