When done right, email marketing can be targeted, meaningful, and still one of the most effective marketing tactics to nurture and engage with your audience throughout the buyer’s journey.
Tougher regulations around data privacy have definitely impacted email marketing best practices. We can help ensure you are capturing proper opt-ins and maximizing your email database.
If you’re sending one email blast out to every one of your customers, you’re probably not getting the results you want. Segment your database based on behavior, demographics, lead status, and purchase history in order to reach the right person at the right time.
Every activity you perform in marketing should lead you toward reaching your goals. Generating new leads, converting sales, educating, or building relationships with customers. Know what you are trying to accomplish so that you can know if you are successful.
Having an effective email marketing plan is just one component of your digital marketing strategy. You wouldn’t try pitching a tent with one pole; the same goes with digital marketing. If you want to see results from your digital efforts, you need to think beyond your email marketing.
Turn your customers into your brand loyalists and biggest fans.
Generate quality leads that are more likely to become your customers.
“During our partnership with WSI, we were shown promising new ways to market our company. Today we work with statistics and more accurate data and realize the digital space is an essential tool for Clinica da Mama to position itself in an increasingly competitive field.”