Instagram Story Ideas for Ecommerce

February 25, 2022

Rick Knutsen

wsigenesis

Summary: Many Instagram story ideas will grow your ecommerce presence and increase sales. Want to use Instagram marketing? Learn more here.

Are you using Instagram marketing to its fullest potential for your ecommerce store? For example, have you used a countdown sticker to promote a sale? Ecommerce marketing that uses the great features offered on Instagram Stories will drive more sales and maximize business exposure.

Quality is vital in social media marketing, and it is equally relevant for stories on Instagram. Planning and creating stories is time-consuming. But it is better to publish two quality stories a week consistently than ten that do not connect with your audience.

Here is a list of Instagram story ideas you can use to sell more products on Instagram.

Add Links and Shopping Stickers to your Stories

Adding links and shopping stickers to your stories is a straightforward way to get customers to use your ecommerce platform. Previously only a limited group of Instagramers could add links to Stories, but it is now available to everybody. Tap the “link” sticker to add your desired link and direct customers to your site.

Shopping stickers, or product stickers as they are also known, can be tagged to specific products in stories. Followers tap on the sticker to learn more about the product, including name, price, and description. Add a link to the story, and a sale can be pretty much guaranteed.

Share the Production Process

Take your followers behind the scenes and share the production process with them. IG users love this kind of content. They feel as if they know the “real” person behind the brand, and it makes a nice change from the usual stream of products in their feed. And if something funny or cute happens, even better!

The great thing about a behind-the-scenes view of your production process? It does not have to be as polished as your standard images.

Use User-Generated Content in your Stories

User-generated content (UGC) shows you engage with your community. For example, resharing stories from followers that mention your brand earns goodwill and is a subtle way to promote your brand. But before you post any content to your feed, make sure it matches your brand and is of good quality.

Use stickers or text to show your appreciation to followers whose content you choose. To get more content, let followers know what you want to see. Share a hashtag to attach to their image and search for the hashtag. Be courteous and ask for permission before sharing posts to your profile.

Add a Countdown Sticker to Create Urgency

Add a countdown sticker when you want to promote a sale, product launch, or event. These stickers create a sense of urgency and sharpen interest in your item. Countdown stickers are added just like other interactive stickers. The difference is it counts down to a date and time you set—and your countdown sticker can have its own followers.

Yes, those interested in the event or sale can subscribe to your countdown! They can request a reminder when the countdown is complete and join the event or buy sale items. They can even reshare it into their account.

Let an Influencer Take Over your Stories

According to a report by Linqia, a leading influencer marketing company, Instagram continues to be the premier platform for influencer marketing. When you choose an influencer to take over your stories, make sure they fit your brand’s personality. Consider using an Instagrammer that is already talking about your brand or products.

The best influencer is not necessarily the one with the most followers. Instead, look at an influencer with followers that are genuinely engaged. Genuine engagement will result in followers asking questions and even tagging their friends in comments. It will generate a higher return on investment (ROI) for your ecommerce business—and that is the purpose of Instagram marketing.

Share How-to Stories

Sharing “how-to” stories on ways to use your products keep potential customers interested. You can even share stories about new and innovative ways to use the product.

“How-to” is perfect for the Instagram Stories sequential format. Short educational content from baking a cake to beauty tutorials can be engaging. It is also a pleasing alternative to the standard video or blog post. It might even establish you as an industry expert.

Post Testimonials

Posting customer testimonials proves that a product works well in “real life.” If there is a product or service people were hesitant to use, testimonials might motivate them to make the purchase or engage the service. It also shows customers that you care enough to read their feedback and value it.

An alternative to directly posting testimonials is highlighting customer feedback while adding your thoughts and insights. But, again, the effort you put in shows you care about what your customers think.

Sales Teasers

Sales teasers provide just enough information to make people curious. Everybody likes a mystery and wants to be in the know. They are hooked if you post just enough information to make them wonder about the sale. Adding a hashtag is an easy way to spread the news about the sale. And remember those countdown stickers!

In Conclusion

WSI is a digital marketing agency that takes the time to understand your organization and customers to recommend a strategy based on your individual business needs. Need help with social media services or digital marketing? Want to expand your Instagram marketing? Contact WSI World today.

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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