Why is inbound marketing better than outbound marketing?

February 6, 2017

Rick Knutsen


Inbound marketing is unlike outbound marketing in that it creates a dialogue between potential customers and your business. It is also a more cost-effective and time-saving manner in which to market your business.

With business being what it is and having many facets to manage, wouldn’t you find it beneficial to get potential leads and sales coming to you as opposed to looking for them.

Inbound Marketing refers to a strategy that allows a marketer to promote his product/service to potential customers that have already expressed their interest in the same or similar product.

Inbound marketing is a new marketing opportunity for businesses. There are various examples of inbound marketing such as blogging, social media promotions, websites, SEO’s, mobile and public speaking.

Reasons that inbound marketing campaigns will benefit you:

  • The cost effectiveness of inbound marketing – Compared to outbound marketing, inbound marketing is relatively inexpensive. Platforms like blogs, social media profiles, and promotional videos are a lot cheaper to promote than TV commercials and print ads. Instead of buying ad space, you just need a monthly internet connection fee.
  • Efficacy of inbound marketing – Inbound marketing, if done properly, will maximize the opportunity to get to its intended audience. Instead of cold calling and wasting precious time and money on trying to find potential clients, inbound will allow you to attract the specific target market that you know could turn into customers, subsequently turning into profit.

Inbound marketing works better because you are creating a dialogue with someone who has already shown an interest in the products or services that your business offers, hence attracting them is easier. From this point, your business will convert these potential leads to sales.

At WSI’s website, you can view the profile of a professional digital marketing firm as well as download their inbound marketing checklist.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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