Inbound marketing is unlike outbound marketing in that it creates a dialogue between potential customers and your business. It is also a more cost-effective and time-saving manner in which to market your business.
With business being what it is and having many facets to manage, wouldn’t you find it beneficial to get potential leads and sales coming to you as opposed to looking for them.
Inbound Marketing refers to a strategy that allows a marketer to promote his product/service to potential customers that have already expressed their interest in the same or similar product.
Inbound marketing is a new marketing opportunity for businesses. There are various examples of inbound marketing such as blogging, social media promotions, websites, SEO’s, mobile and public speaking.
Inbound marketing works better because you are creating a dialogue with someone who has already shown an interest in the products or services that your business offers, hence attracting them is easier. From this point, your business will convert these potential leads to sales.
At WSI’s website, you can view the profile of a professional digital marketing firm as well as download their inbound marketing checklist.
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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