Inbound marketing and your Atlanta business: Why you need to know where your leads are coming from

February 6, 2017

Rick Knutsen


Is your Atlanta business interested in inbound marketing? This type of marketing strategy ensures that clients come to you, but an important thing to keep in mind is being able to track where the leads for your inbound marketing campaign are coming from.

Here are a few reasons why you need to know where your leads are coming from:

More measurability

When you know where your leads are coming from, you will be able to determine your marketing campaign’s return on investment more effectively. You’ll also be able to measure how successful each platform is (for example, if you should be investing more heavily in digital marketing or above-the-line marketing) and you will be able to measure how successful you’ve been at reaching different target audiences.

More targeted messages

If you know your inbound marketing strategies are successful at connecting with people aged 18 to 25, for example, you can create more targeted messages which speak to this client base. You will be able to craft content, promotions and sales strategies that speak to their needs and help you sell more.

More customer satisfaction

Being able to determine where your leads are coming from gives you the ability to better meet the needs of your clients. When your clients know you are talking directly to them and working to solve their problems, they will experience a higher level of customer satisfaction.

More brand loyalty

Satisfied, engaged clients lead to more brand loyalty. This, in turn, leads to increased brand awareness, repeat business, and a successful company.

Get a free inbound marketing checklist

If you’re ready to start using effective, measurable inbound marketing campaigns, then you need WSI eBizs Solutions’ free inbound marketing checklist which will show you:

  • How to get started
  • How to stay focused and on course
  • 10 Simple Steps to Reach your positive ROI

All you have to do is fill out the form on this page and we will send you the Inbound Marketing Checklist to get you started on your journey to closed loop marketing.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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