How to use email marketing for market research

February 2, 2017

Rick Knutsen


Email marketing can be an extremely informative medium when used correctly. There are many benefits which go hand in hand with this specific type of digital marketing.  One of the most prevalent benefits is that you actually get to interact with your target audience and by doing so you are performing accurate market research. There are a few steps to be followed so here are a few things to consider when embarking on email market research.

How to use your email marketing strategy for market research

It is always important to keep in touch with the needs and wants of your desired target market. Therefore, the more familiar you are with them, the greater this will benefit your company’s ability to grow. Here are a few steps to follow when starting your market research:

1.    First, your sales team inbox is a literal treasure box of necessary information. If you wish to get to know exactly what your current audience is searching for, look through the sales team email and see how they interact with your consumer. This will reveal relevant questions which are being raised about certain products/services and give you the ability to better your chances of doing business with non-established customers.

2.    When doing market research via email marketing, always incorporate other social media channels. When you gain Twitter followers, you will be able to look into the profile of the individual following you and assess what topics, accounts and trends interest them.

If you need a helping hand within the digital world, do not hesitate to reach out to WSI eBiz Solutions. We are more than willing to provide our services to you whenever you call upon them. All you need to do is contact us today.

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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