How to measure your Atlanta company’s e-mail marketing success

February 7, 2017

Rick Knutsen

wsigenesis

Do you use e-mail marketing to promote your Atlanta business? E-mail marketing is an effective way to keep in touch with customers, make them aware of new products and services, distribute special offers and discounts and ask for feedback. If you want to measure the success of a particular e-mail marketing campaign, here are four metrics to help you do just that:

The total number of opens. How many people open your e-mail message and how many simply delete it? Measuring the total number of opens over time allows you to see which types of messages resonate best with your audience and which types of messages they’re more likely to ignore.

Total click through rates (CTR). CTR is the number of times someone clicks on a link contained in your e-mail divided by the total impressions on an e-mail. For example, if you included a call to action in one of your e-mail marketing messages and want to know if it was effective, you would check the CTR and see how many people visited the call to action link.

Abuse reports. Your audience has the option to file an abuse or complaint report, which effectively marks your e-mail message as spam. It’s a sure sign they don’t want to receive your e-mails any longer and you should always make it easy for people to unsubscribe.

Unsubscribe rate. The rate at which people unsubscribe from your e-mails is a strong indicator of how your message is resonating with your audience. Perhaps you’re e-mailing too frequently, or perhaps you’re sending e-mails to an audience that doesn’t find them relevant.

At WSI you’ll find digital marketing specialists who are ready to help you succeed

For more information about how WSI can help you develop an e-mail marketing strategy that helps your business succeed, or if you have any questions for our team, please do not hesitate to contact us today. Discover why so many Atlanta companies partner with us for digital marketing success. We look forward to hearing from you.

 

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WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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