Summary: Do you want to improve your visibility on Google and other search engines? Follow these actions to boost your local search results.
Local search is a hot topic at WSI agencies around the globe. Consistently a WSI Top 25 Revenue Earner and Top Gun since joining in 2004, Alison Lindemann leverages her decades of traditional and digital marketing experience in her Los Angeles agency. She also authored the Lead Nurturing chapter in our Digital Minds book. Alison recently hosted a webinar on how to make it easier for your local customers to find you online. Here’s what we learned during her presentation.
Local search means being found when someone is looking for something in the local market you serve. It is perfect for businesses that are geographically focused because local search:
This is important because:
The areas of the Google local search results page where you can potentially get your business listed include:
Get your business listed on one or more of these four prized spots of the first page of local search results.
Having a responsive design means that your website can adapt to any screen size and makes it easier for your customers to find you because most local searches are done on phones.
If your website does not pass Google’s test, get in touch with your web developer ASAP.
Duh! If you only have one location, add it to your contact page and website footer. If you have multiple locations, use a “Locations” page to list each address, and create a unique page for each.
Including Schema Markup to your site tells search engines precisely what your business name is, your logo, address, phone numbers, operating hours, and more.
By far the most important action for local SEO. It’s an easy way to get a first page search result on a local business with these steps:
Keep content fresh with regular blogs posts.
Online mentions of consistent NAP info – name, address, phone – boosts rankings. Check yours here.
Because most local searches are done by phone, people are increasingly using voice-activated search. Be specific and conversational.
Apply for this certification that gives prospects additional confidence in your business. Used mostly in service industries.
For assistance on targeting local search to boost your bottom line, or any other digital marketing strategies, contact WSI without delay. Or watch the whole webinar session below:
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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