The best way to attract, engage and delight your customers online is through inbound marketing.
What’s in it for me?
Your prospects are spending more and more time online – whether on a PC or smartphone – so it makes sense to use digital marketing activities such as social media marketing and PPC to attract your audience.
Paid advertising and content marketing such as blogs, ebooks or whitepapers, infographics, and videos allow you to share compelling content with potential clients. Attracting interested parties to your website brings more qualified leads to the fore – cutting the time of your sales cycle considerably.
A McMurry/TMG study found that 90% of consumers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them.
So establishing and nurturing relationships with your customers through email marketing gives them the chance to sing your praises to others – continuing to grow your base of viable leads.
What’s in it for them?
The CMA established that 82% of consumers like reading content from brands when it’s relevant.
Who doesn’t like being entertained, educated, or inspired? If your prospects have a problem that needs solving, providing them with a solution will keep them smiling, and gain you a fan.
Starting conversations with users gives you a better insight into their needs, and it is also a rewarding way to demonstrate how valued they are.
Inbound marketing really is a win-win partnership.
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About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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