Atlanta SEO services are all about striking a balance in order to achieve long-term SEO effectiveness. Google updates constantly bring out changes that are designed to increase the user experience that also have the effect of throwing SEO strategies into disarray. The key to avoiding the panic that these regular overhauls have on clients and marketers alike is to build a well-balanced strategy.
Here are some of our top tips:
- On-page optimization. This is especially important when it comes to videos, images and other named media. Search engines struggle to identify these and prefer keyword-rich text. By naming your media with an ALT Tag, search engines will include them in your search rankings easily.
- Off-page optimization. If your company specializes in selling products and services through visual appeal, it’s a good idea to optimize these pages and add them onto popular photo-sharing sites that have high authority. Some examples of ideal places to do this would be on Flickr and Photobucket or Pinterest.
- Focus on content as well as SEO. Over-focusing on SEO can actually get your website penalized in terms of rankings, something that search engines are increasingly turning to. By combining your optimized keywords with top quality, interesting content, you’ll be protected from penalization and rewarded by higher rankings.
- Add updated content regularly. Search engines are increasingly rigged to prioritize websites that have new, quality, optimized content. The easiest way to do this is to add a blog to your website where you talk to your users (including keywords) about the ways in which they can apply your products and services.
By taking this more balanced approach and taking into account what search engines are looking to achieve, your website won’t suddenly be left out in the cold. Contact us for more information on balanced Atlanta SEO services today.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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