Get found by customers through inbound marketing

February 6, 2017

Rick Knutsen

wsigenesis

Most businesses understand marketing to mean that they have to do everything in their power to find customers and convince them to buy their products or services. However, this is not the case when it comes to inbound marketing because the relationship begins with the customer interacting with your brand. Inbound marketing focuses on understanding the needs of customers and providing them with relevant content that will make them seek out the services or products of particular companies.

Some of the ways that you can use inbound marketing to help customers find your businesses in whichever location include:

  • Create high-quality content

Providing relevant and extraordinary content is the base of inbound marketing, especially when you understand the needs of your target customers. Most online users appreciate being targeted by content marketing that meets their needs and allows them to make an informed decision on various services and products. To increase your reach, consider using Search Engine Optimization techniques to make your content easier to find on search engines.

  • Build social media base

Social media has become an important place to interact with customers directly and get to find out their needs. It is for this reason that social media marketing has become important for inbound marketers that want to attract customers. The best way to get customers to find you on social media is by participating in conversations that are relevant to them and your company as well. The majority of social sites are free to join allowing you to get customers at no cost.

  • Offer relevant advertising

The majority of online users turn to search engines when looking for information on various topics. These search engines are another way to give customers a chance to locate you through paid advertising. The advertising on search engines is associated with good content that will give online users a reason to find out more about you.

Let WSI help you get found easily by customers

The expertise offered by WSI in the area of digital marketing as well as PPC, will help you avoid developing content that will push potential customers away. To get more information on the best way to help customers reach you, contact us today. Need more advice about how to run a successful inbound marketing campaign? Then download our free inbound marketing checklist now.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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