How to find your customers on Twitter and generate leads for your Atlanta business

February 6, 2017

Rick Knutsen

wsigenesis

Are you interested in finding out how you can use Twitter to your social media marketing advantage for your Atlanta business? Many business owners tend to think of Twitter as an unprofessional social channel used strictly for non-business use. They find it even more confusing trying to generate legitimate leads for their business and turn them into relevant customers. With just a few simple steps you can find your target audience on Twitter and engage them.

Your social media marketing strategy for Twitter should incorporate the following to find the right customers:

  • Search keywords and hashtags that are relevant to your business and product on Twitter. Browse through the results and follow potential prospects. You can engage by re-tweeting their content, which earns you added exposure.
  • Host voting contests to gain insight into your customers interests. This can also help to learn more about product preferences of your target audience and can also grow your email list. To truly benefit from this, you should offer specific prizes from your own product range. To gather email addresses from this, email-gate your competition entries.
  • Share content worth clicking. You will find that on Twitter people like to share trivia, quotes and fun content. By posting questions you can get users interested in your content. Let readers know that they can find trivia answers or further information on your website or even email-gate further information to gather email addresses and grow your mailing list.

These are just three great strategies to acquire relevant followers and potential customers on Twitter. There is a great deal more that we can share with you at WSI.

Social media marketing services at WSI eBiz Solutions, Atlanta

At WSI eBiz Solutions we offer social media marketing strategies that are aimed to achieve engagement, interaction and community building with your target audience in Atlanta. Our professional team is experienced in knowing what works in your industry and for your brand.

We offer a results orientated approach when it comes to digital marketing and social media marketing and you can expect us to present you with optimized content that boosts your online presence and gains the interest and support of your target audience. Contact us at WSI for more information and advice today.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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