Everything you need to know about responsive design for mobile marketing

February 2, 2017

Rick Knutsen


When it comes to mobile marketing, we’re on information overload. Gone are the days when people used their phones simply to make calls – everybody’s tweeting, checking in, instant messaging and sending e-mails. If you want to make sure you’re reaching your target audience on their smartphones and tablets, you need to make sure you understand one of the most thought-provoking elements of digital marketing, namely “responsive design”.

How do you fit your message onto different screens?

If your readers are receiving your messages (whether it’s an MMS, an e-mail message or through your website’s content), you have a strong opportunity to increase engagement if the message fits nicely onto the screen. Remember that nobody wants to scroll to the left and right to try and see what you have to say – so you need to ensure that all of your digital marketing media is able to fit onto a variety of narrower and smaller screens. Responsive design will help you do this without you having to redesign your media multiple times to fit the many different types of tablets and mobile phones.

How easy is it to buy from you?

People aren’t going to purchase anything if they can’t find or use the ‘buy now’ button and be taken to a purchase page with ease. With mobile marketing, you need to make sure your sales funnel is as clear and simple as possible. Any glitches in the system could be costing you serious money.

Remember that smartphones now outsell PCs, with a billion devices currently in use. This doesn’t mean that mobile marketing is the only thing you need to do – it means that you need a fully integrated digital strategy that includes responsive design. Contact us and find out how our Internet marketing and mobile marketing experts can help.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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