Most small businesses in Atlanta recognize the importance and power that email marketing wields – yet few know the important best practices for this marketing tool. Using best practices are a good way to wield the power of email marketing more effectively and make it work for you.
One of the most frequently asked questions about email marketing is how often one should email your signups and prospects. This is just one of the aspects that are governed by best practices in order to help you gain the most value out of your campaign.
More on email marketing best practices – practical examples
If you would like to learn more about email marketing best practices, then read on:
- Stick to a few typefaces: Remember that one of email marketing’s most important best practices is to keep your email de-cluttered. Using less than three typefaces will increase your conversion rate. Never clutter an email with more than two to three different typefaces.
- Above the fold: In order to drive conversion, keep the call to action and main message above the fold. Research has shown call to actions placed below the fold influences the conversion rate by up to 70%. Repeat any call to action at least three times throughout the email message.
- Subject lines: Another important best practice of email marketing is to write attention-grabbing subject lines. Effective subject lines should also not contain more than about 30 to 55 characters. It should provide readers with a sense of urgency and a hint as to what they can expect to find in the email.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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