Digital marketing in Atlanta: How to find out more about your consumers

February 6, 2017

Rick Knutsen

wsigenesis

Collecting more information on your consumers is a great way to boost your digital marketing efforts for your Atlanta business. The more you know about your consumers’ preferences, geographical location, age, and device type, the more opportunity you have to segment your audience and present them with the most relevant content, translating into more sales.

Below are a few effective ways in which you can gather more information on your consumers for your digital marketing campaign:

  • Site registration forms – when consumers register on your site (most prevalent on e-commerce sites), ask them for additional information. Include pertinent yet basic fields of information which the registrant can fill out in a short period of time. Offer incentives for providing additional information.
  • Product recommendations – this is a tool that can be a useful site feature for serious shoppers. These help locate the most useful results in a product search and can help you to understand what your customers are specifically searching for.
  • Quick surveys – ask your customers how they feel about your service. You can incorporate a quick survey as a pop up to regular browsers and request a few extra details from them. Surveys can request information on preferences, products being searched. With this information you can better serve your customers as well as grow your consumer details database.

Digital marketing solutions provided by WSI eBiz Solutions in Atlanta

At WSI eBiz Solutions we develop and effectively implement result orientated digital marketing solutions customized to your needs and requirements. When developing a digital marketing strategy we take into account new technologies, the changing needs of your target audience and the evolution of customer behavior.

Contact us directly to learn more about how we can boost your Atlanta business’ online social presence and sales with an effective digital marketing solution.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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