Citizens Federal Savings & Loan

October 18, 2013

Rick Knutsen

wsigenesis

Ohio-based Citizens Federal Savings & Loan Association (CFSL) was established in 1885 and has been around for over 124 years. The organization prides itself on providing friendly and personal services to its customers since its inception. CFSL offers a wide range of deposit accounts and lending products to individuals and businesses in the region.

WSI Goals

Design Citizens Federal Savings & Loan’s social media (Facebook) campaign to maximize benefits keeping in mind factors like risk assessment, policy creation, internal procedures and all other issues that impact the banking and financial services.

Target Audience

Current and potential clients.

Services Provided By WSI

  • Designed social media strategy for the company with specific focus on building its Facebook page without violating regulation and compliance issues
  • Tailored the Facebook page to maximize interaction and visibility by including essential social media features like customized cover photo
  • Incorporated special “tab” on the Facebook page to promote a promotional contest designed especially for the company’s customer appreciation celebration
  • Provided extensive support during the initial stages of the social media campaign in reviewing results and providing advice on enhancing strategy and posting efforts

The Results

  • Phenomenal fan growth of the Citizens Federal Savings & Loan Facebook fan page
  • Enhanced brand visibility due to Facebook posts going viral
  • Exposure of company’s products and services not restricted to the local population

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About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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