Marketing automation is a component of e-mail marketing that allows you categorize automatic e-mails for certain tasks, such as sending a customer an e-mail to confirm their order has been placed, sending a shipment notification e-mail, reminding customers that they have items in their shopping basket, or sending customers a special e-mail on their birthday. Marketing automation determines which e-mail messages are appropriate for which subscribers and sends the messages accordingly.
There are many automation tactics that can be useful to your business, including:
- If a product on your e-commerce site is out of stock, give customers the option to receive a notification when it becomes available rather than potentially losing the sale. An automatic e-mail will be sent if the item comes back in stock.
- For customers who opt into your e-mail list, you can send them recommendations based on other products and services they have indicated they are interested in.
- Send Happy Birthday greetings along with a special coupon. If you store your customers’ birthdays as part of your data, they’ll appreciate receiving a Happy Birthday wish as well as a special 15% off coupon.
- Renewal reminders. If you have subscribers, use marketing automation to send them reminders when their subscription is about to expire and make it easy for them to renew directly from the e-mail.
At WSI we have a team of e-mail marketing experts who will work with you to set up the right marketing automation for your company. One rule to follow – don’t send meaningless communication – only get in touch with your customers when you have something important to say.
For more information about how WSI eBiz Solutions can help grow your Atlanta business with e-mail marketing, to find out about the variety of other services we offer, or if you have any questions, please do not hesitate to contact us today. We look forward to hearing from you.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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