Google’s Helpful Content Update for Digital Marketers
Summary: Google urges people to create helpful content for users rather than SEO. If you’d like to read about the helpful content...
Author: Rick Knutsen
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.
His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
He holds a Masters of International Management from the Thunderbird School of Global Management in Arizona.
The Role of the Metaverse in Digital Marketing
Summary: Is the metaverse included in your digital marketing plan? Because if it isn’t, you’re missing out! Global...
5 Steps to a Successful Branding Strategy on Social Media
Summary: Many businesses are doing social wrong because they don’t have a well-founded strategy. Here, we share all the key steps...
What is Digital Word-of-Mouth?
Summary: Digital word-of-mouth is a powerful tool to help you reach new customers and grow your business. And in this post, we’ll...
Looking at the Future of Apple’s Advertising Business
Summary: Curious about the future of Apple’s digital ad business? Then check out some of our predictions for Apple in 2023 (and...
Let’s Simplify Some Commonly Confused SEO Concepts for You
Summary: Confusing search engine optimization terms should not deter you from leveraging this powerful tool. We bring you a...
The Future of Marketing: 5 Predictions for the Digital World in 2023
Summary: From the growth of zero-click content to the potential demise of Twitter, here’s what we’re forecasting for...
The Importance of Refreshing Outdated Content
Summary: You have outdated content on your website and should make updating it part of your editorial calendar. Need reasons to refresh...
Why LinkedIn Ads Are Important
Summary: LinkedIn Ads are an excellent way to advertise your business to a professional audience. To find out why you should use...