Atlanta web design tips: Why it’s important not to ignore your “About Us” page

February 5, 2017

Rick Knutsen

wsigenesis

When it comes to web design in Atlanta, there are a few things you cannot ignore when creating the perfect website for your brand. Your “about us” page is one of them. Apart from your home page, your “about us” page is your chance to make a big impact and the best first impression. When a visitor to your site gets to your page, they’re first hit with the overall design, the branding and the look and feel. You’ve got their attention – now hold it with an “about us” page that entertains.

It’s all about making a connection

Businesses aren’t about being faceless brands anymore. People want to connect with other people. They want to know how your business came about, the faces behind the brand. Use this as a chance to engage your audience by keeping it entertaining and personal. Talk about the moment when you discovered the need your company could fulfill. Perhaps there’s a touching story of how your business got started. Invite the audience in as if they’re old friends.

Keep them entertained

Keep them reading by making it funny, or regaling them with an anecdote that led to your company’s inception. Often, a company’s “about us” page consists of dry walls of text – and the audience has lost interest by the third sentence. By keeping it entertaining, you’re keeping your audience interested.

Give it context

Establish why you created the company along with the “when” and the “what for”. Make your audience understand why your company is filling such a huge need. Be honest, keep it real and stir up some emotions, all the while reassuring your audience that your brand is relevant to their needs.

Give it visual impact

As mentioned before, a wall of text is dry and boring. Use diagrams, photos, and graphics to make your “about us” page stand out. If your grandfather started your business 50 years ago, include an old black and white photo of him. If you have some entertaining and candid (but not inappropriate) photos of you and your business partner, throw those in there too. Chat to your web design company about the best design solutions.

A well designed “about us” page can get your audience hooked before they’ve even seen your product. Get it right by contacting us for Atlanta web design solutions today.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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