Skip to main content

Atlanta social media trends to look out for in 2014

February 5, 2017

Social media in Atlanta is still relevant in the coming year. In fact, there are a host of exciting social media trends to look forward to that, if used in the right way, can make for a powerful Internet marketing solution. The social media world is a constantly shifting space where trends come and go while the big guys still stay relevant. Read on for the social media trends to look out for in 2014.

Engagement is still key

A big trend for 2014 in social media is engagement. Keeping your target audience engaged is still as important as ever. Your brand needs to foster communities and groups that will be champions for your brand. Relationships and people are key here, because those buying your products and services are people – and not just numbers. Keep your audience engaged and they will reward you with profits as well as loyalty.

Short form videos are booming

Short form videos, such as Vine are booming at the moment in social media and will continue to do so in 2014. Videos that are a few seconds long need to grab the viewer’s attention and make an impact in a short time period. Companies such as General Electric, which has been a social media king for a while now, are making use of these short videos to suck audiences in and keep their attention long after those few seconds are up. Photo sharing giant Instagram now also offer video sharing too.

Responsive marketing will continue

It’s now the new standard in social media marketing. When big things happen in the world arena, big brands respond immediately and with flair. This past year saw Coca-Cola respond to the birth of Prince George on their Twitter account, and Cisco jumping onboard the ComiCon bandwagon. It’s all about saying, “We’re one of you guys, not just a brand!”

For 2014, social media in Atlanta is about setting trends and getting creative when it comes to content. Keep it engaging by contacting us today!


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


The Best Digital Marketing Insight and Advice

The WSI Digital Marketing Blog is your go-to-place to get tips, tricks and best practices on all things digital marketing related. Check out our latest posts.

We are committed to protecting your privacy. For more info, please review our Privacy and Cookie Policies. You may unsubscribe at any time.

Don’t stop the learning now!

Here are some other blog posts you may be interested in.

WSI Announces New AI-Focused Suppliers to Enhance its Network of Resources

WSI, a global leader in digital marketing services, is excited to announce the addition of five …

How Content Clusters and News Articles Elevated Goodyear Brakes Brand Authority

In 2020, a prominent full-service branding agency enlisted by a Goodyear licensed brakes manufac…

Navigating the Cookie Apocalypse: Marketing in a Post-Cookie World

Summary: Learn how to navigate the post-third-party cookie world in digital marketing. Expl…