Social media in Atlanta is still relevant in the coming year. In fact, there are a host of exciting social media trends to look forward to that, if used in the right way, can make for a powerful Internet marketing solution. The social media world is a constantly shifting space where trends come and go while the big guys still stay relevant. Read on for the social media trends to look out for in 2014.
Engagement is still key
A big trend for 2014 in social media is engagement. Keeping your target audience engaged is still as important as ever. Your brand needs to foster communities and groups that will be champions for your brand. Relationships and people are key here, because those buying your products and services are people – and not just numbers. Keep your audience engaged and they will reward you with profits as well as loyalty.
Short form videos are booming
Short form videos, such as Vine are booming at the moment in social media and will continue to do so in 2014. Videos that are a few seconds long need to grab the viewer’s attention and make an impact in a short time period. Companies such as General Electric, which has been a social media king for a while now, are making use of these short videos to suck audiences in and keep their attention long after those few seconds are up. Photo sharing giant Instagram now also offer video sharing too.
Responsive marketing will continue
It’s now the new standard in social media marketing. When big things happen in the world arena, big brands respond immediately and with flair. This past year saw Coca-Cola respond to the birth of Prince George on their Twitter account, and Cisco jumping onboard the ComiCon bandwagon. It’s all about saying, “We’re one of you guys, not just a brand!”
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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