5 industries benefiting from inbound marketing

February 6, 2017

Rick Knutsen

wsigenesis

If you are unsure if inbound marketing is for your business, read further. Here are 5 industries that are using this digital marketing strategy. Perhaps you will find similar objectives in your business that will aid you in deciding if inbound marketing is for you.

Healthcare Providers

With an evolving Healthcare industry that is increasingly focused on new, specialized techniques, it has become important for Healthcare Providers to ensure that they attract the right individuals for their practices. They achieve this by using inbound content marketing to inform and present their unique offerings, thereby clarifying expectations and decreasing unsuitable candidates.

Insurance-based Business

Inbound marketing has done wonders for lead generation in the insurance industry. A call-to-action or inquiry page on a website takes the hassle out of cold calling and media advertising because your future client already wants to hear from you. The insurance industry has decreased sales costs from paid advertising and increased lead-to-client opportunities just by focusing on a quality inbound marketing campaign.

Travel and Tourism

For most people, planning a vacation or business trip is something that requires great consideration. Clients conduct as much planning and research as possible before making their big-ticket purchases. Today this is done on the internet through search engines. Travel and Tourism has benefitted from inbound marketing by capitalizing on search keywords and directing potential clients to their informative websites.

Building and Manufacturing

Contractors and suppliers have benefited from inbound marketing like all other industries, but especially for the reason that it enables them to be found all over the world. So if you have an offering that is targeting a local area or you want to appeal to cross-border trade, inbound marketing can create the right visibility for your business.

Retail

The retail industry has used inbound marketing to drive consumer behavior. That is, their websites and social media marketing strategies now include a large portion of online competitions, surveys, loyalty program administration, complaints management and client interaction. Large corporations have managed to use inbound marketing to connect with their clients to address their needs.

For more information, contact us today to assist you in the perfect digital marketing solution for you. Also, download the ultimate inbound marketing checklist eBook for more tips to help you and your business.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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