Will Facebook gated campaigns help you expand your Atlanta company’s email marketing reach?

February 6, 2017

Rick Knutsen

wsigenesis

Many online marketers owe their email marketing success to Facebook gated campaigns. Various Atlanta based businesses have benefited from this particular digital marketing strategy, but do you know why? If you aren’t already aware, Facebook gated campaigns are those that offer users a potential prize in order to collect personal data from them. In the case of email-gated campaigns on Facebook, an email address will be required to enter a competition or win a prize and so on.

You can make use of a third party app to host an action gated campaign on your Facebook page so that the correct details can be captured. This page looks just like a competition entry form and encourages your target market to enter a competition or similar. Simply asking fans or consumers to like your page is not nearly as effective, as you will gather very little information that you can use on other mediums.

When considering whether Facebook gated campaigns can expand your email marketing reach, the answer is quite simple: yes, it can.

What is the concept of action gated campaigns?

The concept of action gated Facebook campaigns is to offer clients some form of reward for interacting with you and your business. If you want to ensure that you have a greater email marketing reach when making use of one of these campaigns, ensure you set up the system to be specific to a certain product. Leaving the topic, prize or giveaway too broad could end up in you targeting your email marketing endeavors to the wrong target audience. Think your campaign through and make sure it is correctly targeted before you begin.

To get the most out of your email marketing campaign and Facebook gated campaign opportunities, make use of a professional online marketing team. To learn more about mobile marketing strategies that work, contact us at WSI today.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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