Why your email marketing in Atlanta should focus on content

February 5, 2017

Rick Knutsen

wsigenesis

The key to the success of your email marketing in Atlanta is content. When using email as a method of communication and promotion, it is vital you keep your content relevant and up to date in order to keep your readers interested and guarantee they continue to subscribe.

Why content is important in email marketing

The reason why this method of marketing has the potential to generate plenty of new business is because it creates a dialogue between your company and the reader. By connecting with readers in a conversational manner, you begin to build a personal relationship and clients begin to feel important and connected.

In order to ensure that readers stay interested and continue to remain loyal, it is vitally important the content of your emails is informative and valuable and not just a hard sell method of promotional advertising. Your readers need to feel they are being presented with information relevant to their individual needs and that can be implemented in their daily lives.

By including content that allows your readers to contribute their opinions and ideas – such as questionnaires or surveys – you give your readers a sense of priority and show them their business is valuable to you while facilitating and encouraging interaction and the building of a successful relationship.

At WSI, you will access a wide range of expert digital marketing services from our dedicated staff who will help you create a successful email marketing strategy guaranteed to secure the loyalty and continued interest of your subscribers.

To find out more about the benefits we can offer your business through targeted email marketing, contact us today.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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