How to use images as an effective email marketing tool for your Atlanta business

February 6, 2017

Rick Knutsen

wsigenesis

Using images in your email marketing campaign is undoubtedly an effective tool when it comes to promoting your Atlanta business. You will need to make correct use of these images in order to have the desired impact. Gone are the days where the market demanded text based marketing emails. With the steady increase in Smartphone users the demand for visually stimulating and eye-catching email content is also on the rise.

If you want to ensure your client base has their images turned on and are enjoying your email content, consider the following tips:

  • Make use of image alt tags to ensure those customers who have images turned off can actually see the description of the image. This is quite effective if you include a clear call to action in the alt tag. If there is a discount or incentive offered, make sure this is detailed in the image description.
  • Offer your consumers the option of viewing the email in their browser. Simply add a link saying “view email in your browser” at the top of your email. Link this to a hosted version of your email creative.
  • Use a balance of images and text based content. If your entire email is an image you stand the risk of your client simply not viewing the content. By ensuring the main body of your email content is in text format, you will increase the chance of your consumer reading and responding to the content.

Make the most of your email marketing campaign with professional assistance

If you want to get the most out of your email marketing campaign, then contact professionals. At WSI eBiz Solutions we create email marketing campaigns that provide an additional channel of communication with your clients. This channel ensures improved market penetration, brand awareness growth and also effective marketing of products, discounts and special offers.

Increased website traffic and improved visitor conversions are to be expected from a successful email marketing campaign set up by our team. Contact us for further information on how our digital marketing strategies can benefit your Atlanta business.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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