With technology and the Internet taking over our lives, Atlanta online businesses must tap into the possibilities offered by digital marketing to optimize their online presence and sales.
What is Digital Marketing?
To put it in the simplest terms, digital marketing is the process of promoting a brand/company through various forms of electronic media. This includes mobile phones, televisions, instant messaging, radio channels and, most importantly, the Internet. The main differences between traditional marketing and this new-age type of marketing is that companies are able to interact with their customers, analyze changes in their marketing strategy and reach out to a wider audience – all in real time.
Tips to optimize online business through Digital Marketing
One of the most important tips is Search Engine Optimization (SEO), which gives websites the opportunity to rank higher in search pages through keyword density and link building. Next, invest time, money and energy into social media marketing that allows for businesses to promote their brand through umpteen channels including Facebook, YouTube, Twitter etc. This technique may lead to “viral marketing” as consumers begin ‘sharing’, ‘liking’ and ‘retweeting’ your company’s message. Finally, ensure your company has a strong Conversion Rate Optimization Strategy through which you can maximize sales through a user-friendly website, good rapport with your customers and reducing the consumer bounce rate.
In the case of mobile marketing, you can use the following to attract more customers to your company/brand: SMSes, mobile websites, mobile banner ads, apps, QR codes and much more.
So, this Christmas, what are you waiting for? Utilize these tips on digital marketing and watch your business and consumer base grow! Contact us in Atlanta today to find out more and what we can offer you.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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