Tips from Atlanta: How to choose the right social media platform for your business

February 5, 2017

Rick Knutsen

wsigenesis

Atlanta businesses often ask us where they should be putting the most of their effort when it comes to social media. With the growing popularity of social media platforms such as Facebook, Twitter, and LinkedIn, businesses across the world are taking advantage of this unique opportunity to stay engaged with their customers. However, for those who do not know which social media platform to choose, here’s some great advice:

Why should your business be on a social media platform?

With growing competition and the pressure to succeed, it is important that businesses take advantage of every marketing tool they find today. Social media platforms can help your business strengthen its brand and build trusted relationships with customers.

Which platform should you focus on for your specific target market

Determine at the outset which target market you are focusing on in terms of gender, age, income, education etc. According to an interesting infographic from Social Barrel, the Facebook has a majority of 45-54 year olds, Twitter has a majority of 35-44 year olds and Google+ has a majority of 25-34 year olds. Facebook has more male users and Twitter has more female users.

How to choose the perfect social media platform for your business

First things first, decide what is the kind of media you will be posting the most – is it text, pictures, videos or articles? This can help you decide which platform will be most useful to your business. For example, Facebook is perfect for all forms of media. On the other hand, Instagram should be used if pictures are what you are looking to post. Next, prioritize your business objectives as each of the platforms offer different tools for you to fulfill them. Your objectives may include Search Engine Optimization, brand exposure, customer engagement and the like.

According to reports, the most popular business marketing platform among the Fortune 500 companies is Twitter with Facebook and LinkedIn following closely behind.

So what are you waiting for? Prioritize your content, objectives, demographic and get on the social media bandwagon today! Contact us in Atlanta today to find out more and what we can offer you.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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