Tips from Atlanta: How keyword research for SEO is different to keyword research for content marketing

February 2, 2017

Rick Knutsen


Are you looking for content marketing solutions in Atlanta? Content marketing is fast becoming a very popular and effective way to advertise your service or product. When researching keywords, there is a difference between those used in SEO (search engine optimization) and that used in content marketing. Read on to find out more about this difference.

How to research keywords for search engine optimization

Search engine optimization (SEO) is the process of making your website for your business come up higher in Google search engine rankings. This is essential for obvious reasons: when your target audience is searching for a service or product similar to yours, they will always favor the companies whose websites show up near the top of search results. By optimizing your site, you help your website move higher up in the results and therefore attract more potential customers. When researching keywords, think about what your company is offering and be quite specific. Perhaps you sell baby goods and in particular, make more profits on nursery decor than anything else. You will then use “nursery decor” as a keyword throughout your site, so that when someone does a Google search for it your site comes out tops.

This is different to keyword research for content marketing

Keywords for SEO are different to those used for content marketing. With content marketing, you are not just looking for people searching for specific products or services. You are looking for your specific target audience. Keyword research for content marketing involves an understanding of the type of language used by your target audience. Suddenly your shift of focus is not “nursery decor” it’s “new moms”, or “decorating ideas for nurseries.” You’re taking the target audience for your product or service and finding the topics that will attract them the most.

Content marketing in Atlanta is a powerful way to get a loyal brand following. Contact us today to find out more about content marketing and what we can offer you.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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