Social media in Atlanta: How to get started on LinkedIn

February 5, 2017

Rick Knutsen


When you begin exploring social media networks as a marketing platform for your Atlanta business, it is a good idea to look at the benefits of using a platform such as LinkedIn. Due to its growing popularity, LinkedIn provides an excellent marketing forum with tools to maximize efficiency and exposure to the right audience.

Once you have set up a profile for your business, there are a few factors you need to keep in mind in order to get started and reap maximum benefits from LinkedIn.

Tips on getting started on LinkedIn

When you start utilizing LinkedIn, it is important to fill out your profile in as much detail as possible – especially the section regarding your products and services. Remember to highlight your content with an eye-catching image and use this platform to promote presentations as well as providing calls to action.

Sharing is vitally important to the success of your LinkedIn profile. Make sure you upload images and files to share with your followers. It is important there is a lot of activity happening on your profile, as this will show in the news feeds of your followers and will, therefore, generate more likes and attention.

Utilize the tools LinkedIn has to offer such as plugins and groups. Plugins notify people you are active on LinkedIn and groups to allow you to streamline your content according to the industry it applies to.

WSI is a digital marketing company specializing in helping businesses maximize their social media marketing potential. With our carefully constructed packages, we will help you gain exposure and grow your business by making use of the right marketing tools at the right time.

Contact us for more information on our digital marketing and email campaign services.


About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 


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