It’s vital to keep posting on your blog regularly if you want your content marketing strategy to work, say specialists in Atlanta. This way, the search engines will find it easier to find you, your business will move up in the rankings and you’ll attract inbound links to your website.
Unfortunately, for most people – and most companies – it can be hard to find the time and the research that’s necessary for posting practical, meaningful information every week that’s fresh and interesting. But it doesn’t have to be that difficult – with these tips, you’ll be able to freshen up your blog in no time:
- Widen your topics: It’s easier to stay inside the realm of your expertise when you’re writing a blog, but don’t forget to think about topics that are adjacent that you can still contribute meaningfully towards. For example, if you own a paint shop, you know all there is about paints and their various applications even if you haven’t personally tried it. So rather than just blogging about the paint itself, tell your readers about interior decorating projects, ideas for kids rooms, how to paint their roof and so forth.
- Keep an ideas file: Whenever you come across an idea you think you can write about – whether it’s something you read in the newspaper or a query from a client, write it down in a notebook or in a document on your computer. That way, you’ll have some backup ideas at your fingertips whenever you’ve got writer’s block.
- Brainstorm: Often, there are topics that wouldn’t even occur to one person that another will regularly think of. To make sure you have a wide focus when you write, speak to friends, family and even clients about what they want to know about your products and services – after all, they’re the ones you’re writing for!
By following these three tips, you’ll be surprised at the wealth of content possibilities that are out there! Alternatively, our content marketing team at WSI in Atlanta is more than happy to lend a hand. Contact us today.
About the Author
Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders. His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners.
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