A key factor to gain advantage over your competitors is to detect significant digital marketing trends to take steps to improve your buyers’ experience and increase their engagement.

Here are 5 important trends to help you get ahead

  1. Marketing Becomes Everyone’s Job
  • Marketing
  • Sales
  • Public Relations
  • Advertising

converge while online customer behavior evolves. Use participation marketing methods to create engaging content and improve online customer experience.

  1. Content is Still King – as long as it’s Smart Content

Brands of all sizes are becoming publishers. Your content should be focused on:

  • Being useful
  • Relevant

Be more effective in engaging your target audience by tailoring your content to where your readers are in the bind cycle.

  1. Customer Experience is More Important Than Sales Pitches

Marketers who just only sale, will be dismissed by consumers. Throughout the bind journey focus on:

  • Improving buyer experience
  • Providing greater value
  • Offering better customer care
  1. Human Conversations Overpower Corporate Messages

Corporate speak is being replaced by the use of a more humanized approach to engage in with customers.  Creating authentic online connections is becoming more important to grow a loyal customer base.

  1. Be Mobile Ready or Be Left Behind

Mobile web is dominating the internet use, making it vital to create a solid brand experience across mobile devices, including posting social media content that is compatible with all screen resolutions.

In conclusion, adapting your digital marketing plan means you are ready to take advantage of new opportunities that the digital landscape offers, improving:

  • Customer engagement
  • Increasing sales

If you would like help preparing your digital marketing strategy, get in touch.

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give us a call or get in touch with us at rknutsen@wsiebizsolutions.net to learn more.

 

About the Author

Rick spent 20 years in the insurance industry in finance, primarily developing reporting platforms for B & C stakeholders.   His ability to speak to consumers of data (managers and analysts) and translate their needs to programmers led him to start his own digital marketing agency in 2004 to develop data driven solutions for business owners. 

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