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Foundations of Building a Marketing Tech Stack

Marketing Strategy

Summary: Building the right marketing tech stack for any company is no picnic. But it’s all about integrating the right technologies together so they’re working cooperatively instead of independently.

By now it’s no secret that marketing and technology go together like gin and tonic. (Or mustard and ketchup. PB and J…you get the idea). They’re a duo. Naturally paired together to enhance the overall experience. Nowadays, it’s damn near impossible for marketers to perform without the right tools and technologies in their arsenal. The marketing world is non-stop and there are literally thousands of tools and innovations that were designed to help you automate and simplify your marketing efforts.

One of the more jarring tasks of many businesses I’ve worked with is selecting from the vast pool of tools to use. This is where having a marketing technology stack becomes fundamental to your business’ marketing strategies.

But what is a marketing technology (aka ‘martech’) stack and why does your online business need one? Let’s discuss and break it down:

What is a Marketing Tech Stack? 

This is marketing jargon that you will definitely hear more of if you haven’t already. Essentially, a marketing technology stack is exactly what it sounds like: it’s a group of tech-based tools that marketers and businesses use to improve their marketing activities. But it’s more dynamic than merely using several tools individually for their own siloed purposes. Instead, marketing technologies are ‘stacked’ to create an integrated series of tools that allows you to build seamless customer relationships across several different channels.

Not only will the right martech stack iron out your processes, but it should focus on the impact of your marketing activities and drive more efficient marketing spend.

Why should I invest in a Marketing Technology Stack? 

Like I said earlier, the martech space is made up of thousands of online tools and technologies. The sheer amount of vendors offering the latest and greatest in marketing innovations is overwhelming. Just take a look at ChiefMartech’s latest edition of the marketing landscape for 2019, with over 7,000 solutions to choose from. (For some perspective, ChiefMartech reported only 150 solutions just 8 years ago!)

Martech Landscape 2019

Put simply, the martech space is colossal. And marketers are pressured to keep up with the growth. According to Korn Ferry, “27% of CMOs were concerned with staying ahead and taking advantage of digital technology trends.”With thousands of solutions to choose from, it’s vital for marketers and business owners to understand how the right tech stack will impact their businesses and which technologies will be fundamental to reaching their goals.

What Elements Make A Great Marketing Tech Stack? 

First of all – as with other areas of your marketing strategy – one size does not fit all when it comes to building the right martech stack for your company. Your chosen technologies will be impacted by factors like your budget and the type of business you have. One key factor to consider is your target market; for instance, B2C companies will likely require slightly different technologies than a B2B company since they each typically use different channels and techniques to acquire and engage with their customers.

So let’s take a look at the technologies I consider foundational to a tech stack, regardless of your target customer.

  • Customer Relationship Management (CRM): this is often a focus for you B2B-ers. CRMs track all customer relationships and marketing attribution for you and your sales force. Ultimately, CRMs are essential to gaining in-depth insights of how your marketing efforts impact your sales pipeline[Tools to explore: Salesforce; HubspotCRM; SugarCRM].
  • Content Management System (CMS): by now, for most of you, this is a basic element of your tech stack that you’re familiar with. A CMS is the technology that powers your website, blog, landing pages etc. These web properties are often where you want to engage your customers. [Tools to explore: WordPress; Hubspot; Joomla].
  • Advertising and SEOthis element is pretty vast, but search engine optimization and advertising is key to your customer acquisition strategies regardless of the type of business you run. Many marketers use a combination of software for keyword research, display ads, ad tracking, and attribution.  [Tools to explore: SEMrush, Google Ads; HasOffers].
  • Email: this is still a very cost effective way to support sales, build brand awareness and gain trust with your customer base. Email marketing capabilities might even be readily available in other platforms in your tech stack; like in your marketing automation or inbound marketing platform, for instance. [Tools to explore: MailChimp; Constant Contact; SendGrid].
  • Social Media: technologies for this space help monitor your social conversations, schedule posts or curate content. Specific networks like Facebook and LinkedIn also offer paid advertising opportunities that may be a valuable addition to your own tech stack. [Tools to explore: BuzzSumo; Hootsuite; SproutSocial].
  • Collaboration: these are some of my favorite tools to add to a tech stack. Collaboration software focus on working efficiently and transparently with your team. There are a number of project management tools to choose from, or even tools that focus more on the customer journey. [Tools to explore: Trello; Asana; Slack]. 
  • Analysis and Reporting: regardless of the technologies you choose to integrate with in your tech stack, you must always be able to access your data to measure your marketing efforts. For the most part, businesses will at least have basic website analytics tracking in place, which is a great way to start. But depending on your situation, you could explore building a full data warehouse to pull together data from various systems to make your reporting more accessible and rounded. [Tools to explore: Google Analytics; KissMetrics; HotJar].

Building the right marketing tech stack for any company is no picnic. It can be quite a gargantuan task. But it’s all about integrating the right technologies together so they’re working cooperatively instead of independently. Not only will you get a full, comprehensive view of your customer journey and marketing efforts, but you’ll uncover how to optimize your hard earned marketing dollars.

30 ways to generate more leads free ebook
WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

How to Launch Profitable Chatbots for Clients: 5 Chat Marketing Tools and Tactics for Agencies

mobilemonkey1

Chatbots for business are a relatively new form of marketing tech. They’re also completely underutilized.

Translation: Competitive advantage for your agency to differentiate, expand and charge more.

(Wondering “What is a marketing bot?” ← I invite you to start there.)

Naturally, brands and their agencies need to keep up with the latest tech driving business value; the global chatbot market is expected to continue growing exponentially over the next four years. (Additional revenue in the billions of dollars!)

Chatbots are also incredibly profitable as an agency marketing service. An agency that provides chatbot services differentiates itself from an agency that does not. This attracts new leads and helps sign up new customers.

You’ll find that with chatbots capturing leads from web traffic and Facebook ads, you’re providing better performance for clients than ever before. The automated nature of chatbots makes interactions with customers easy, fast, and it gets results.

Getting positive results and growing your agency will mean that you can expand retainers with existing clients, offering even more profit and pushing your total revenue even higher.

Now that you’ve seen why you need to be using chatbots in your marketing, let’s go over key tools and tactics to bring chatbot services to life at your agency.

Tools and Tactics to Produce Chatbots at Your Agency

Step 1: Sign up for MobileMonkeyIt’s the chatbot building platform that we’ll use to create chatbots marketing campaigns for your agency and clients.

1. Chatbot Templates

Templates make it easy to create a bot to start with. You customize bot templates to your client and can even clone chatbots you make to use your tailored bots for new clients.

When you’re ready to load up one of MobileMonkey’s chatbot templates, consider the one-minute lead generation bot template. This is a simple bot that’s sole purpose is to collect leads.

Put this bot on your clients website to:

  • Greet visitors
  • Collect emails/phone numbers
  • Find out what they’re looking for
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Then you send that info to yourself in an email, or automatically send that data to your client’s sales team or into their CRM — whatever workflow makes sense for the business.

This simple bot converts website and Facebook traffic into a growing lead list. You’ll have a bottom-line driving metric to report to clients alongside website traffic or ad CPA: new leads captured!

You can see the chatbot template library from “Templates” in MobileMonkey’s left-nav and pick the 1-min Lead Gen Bot.

mobilemonkey1

For in-depth info on chatbots for lead generation, there’s your guide.

2. Website Chatbot Widget

With the simple lead gen bot launched and customized, you want it to be visible to interact with on the client’s website.

People love chat options for their questions and customer service. In fact, when given a choice between phone, email, and chat for this purpose, more customers choose chat than phone or email.

That’s because chat is easy and fast. Customers get quick answers to their questions or receive the service they need faster than dealing with phone operator menus or waiting for email responses.

You can add the MobileMonkey chatbot to a website a couple ways:

  1. chatbot for website installed with Google Tag Manager or a similar service
  2. WordPress chatbot plugin

Adding a chatbot widget to your website opens up automation potential that will greatly benefit your marketing agency.

Chatbots provide 24/7 instant response to questions and engagement. That means no wait times and happier customers!

Chatbots are also far cheaper than compensating a live staff. That means more profit for your agency.

And MOST IMPORTANTLY: Everyone who messages the business from the website chat widget instantly becomes a captured lead that you can send follow up messaging to.

Instead of anonymous website traffic, you’re growing a list of contacts that last.

3. Facebook Post Autoresponder Comment Guards

This next chatbot tactic grows your contact list by turning your engaged Facebook fans into Messenger contacts for free. It’s also a really cool way to make a Facebook post interactive.

Get ready to add Facebook comment guards to your marketing vocabulary.

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A comment guard is essentially a Facebook post autoresponder – when you implement the comment guard on a post, those who comment on the post get an automatic message from a Messenger chatbot.

Comment guards are so simple and quick to create that you can create a new one each week and build your contact list faster than you ever thought possible.

From Facebook tools in the left-nav go to FB Comment Guards:

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  1. Choose the post you want to add the comment guard to (or choose to guard all your unguarded posts at once).
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  1. Write the text you want to act as the chatbot autoresponder when someone comments on the Facebook post.
  2. Then pick the follow-up chatbot dialogue that will send after the user responds.

You’ll also have the option to pick a frequency cap, how often someone can receive this message if they comment on the post more than once (for example, only send this autoresponder once an hour, once a day, and so on).

Facebook post autoresponders are useful because those commenting on your posts are already engaged with a brand. Comment guards just turn Page fans into captured leads you can send follow-up messaging to! For free!

4. Facebook Click-to-Messenger Ads

Want to blow your clients’ minds with an ad that has lower CPAs and higher conversion rate?

Use Facebook click-to-Messenger ads with a MobileMonkey chatbot as the click-through.

While you’re probably used to running ads that send a user to your client’s website landing page where the average website conversion rate is 4%.

Instead, a click-to-Messenger ad directs the user to the chatbot where 100% of users who reply to the bot are captured as a lead.

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The ad is created in Facebook Ads Manager as usual, but with the Messages objective. This way, when users click the button to “Get Started” or “Send Message” they are greeted by an automated message in Facebook Messenger.

To set this up, create the ad in Facebook Ads Manager, selecting the audience, budget, placements. Then go into MobileMonkey and create your chatbot.

Head to Facebook Ads in MobileMonkey to finish the click-to-Messenger ad setup:

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Here’s where we set up the immediate bot reply a user gets after clicking the CTA button on the ad:

  • Add an image (optional)
  • Write a quick question to ask the user
  • Provide a quick reply button that the user can easily tap to respond to the bot, then connect that response the bot dialogue you created above.

Experience a click-to-Messenger ad in action for yourself here. As soon as you respond to the bot, your lead info is captured!

Your clients will love the lead generation upgrade.

5. Hot Lead Alert Email Notifications

So you’ve got a Facebook Messenger bot funnel set up, generating new contacts to qualify at the top of funnel.

You built your chatbot, added a widget to your website, created a comment guard and even curated a click-to-Messenger ad, all to promote engagement and get more leads.

Wouldn’t it be nice to know when those potential leads are surfacing?

You can, with a Facebook Messenger Email Notification.

With this email notification, you’ll get an email alert whenever there’s a hot lead talking to your chatbot. You can decide if you want the notification when the lead fills out a form, asks to talk to a human, or when the lead is on a specific page of your website that indicates that they are a high-value lead (or, more simply, ready to convert).

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The email alerts will notify you that you have the potential to convert a lead into a customer!

Chatbot Marketing Tactics Activated. Agency Sales Strategies Ahead!

You’re now equipped with 5 tools and tactics to easily integrate chatbots into your marketing methods.

With these powerful yet simple tools, your agency will stand out from the rest, attracting new clients and building lasting relationships.

Get to building chatbot marketing workflows and you’ll be growing lead lists with exponential power in no time.

Next, you’ll want to start selling bots to your current clients and your prospects.

For more on that, join me for a free training webinar on sales strategies for chatbot marketing services.

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

 

WSI Wins WMA Award for Outstanding Achievement in Web Development

groupe chevalley logo

Summary: For Groupe Chevalley, the new website designed by Gabor Markus from WSI is a true winner, winning Outstanding Achievement in Web Development at the 2019 WMAs.

Winning Website Designed for Groupe Chevalley, Geneva-Based Car Dealership

If there is an industry that comes close to the internet marketing industry in terms of the speed at which technology changes, it’s probably automotive. Car manufacturers are constantly innovating and upgrading their models. Consequently, buyers are highly enthusiastic and diligent about doing their research. Of course, the biggest chunk of research happens online. It’s only to be expected that car dealerships must stay on top of their game to stand out and beat the competition online. That is exactly what Groupe Chevalley, a leading car dealership in Geneva aimed for, and they turned to Gabor Markus, their local WSI Digital Marketing Consultant.

groupe chevalley logo

Gabor and his WSI team designed a new website for Groupe Chevalley that not only exceeded the client’s expectations but also went on to win the Award for Outstanding Achievement in Web Development at the 2019 WMA WebAwards.

The WMA WebAwards is an international competition organized every year by the Web Marketing Association. Winners define the latest standards and benchmarks in web design and development for others to follow and further improve upon. A dominant player in the competition since 2007, WSI has an excellent track record and performs exceedingly well each year. 2019 has seen the organization win its 100th award in this competition.

Groupe Chevalley’s Wishlist for their New Website

As an established car dealership, Groupe Chevalley sells high end car brands. Not surprisingly, they were seeking a web development partner of the highest caliber and settled on WSI to serve their needs:

  • The main mission of the dealership is to sell new cars for 14 different brands across the market, including Hyundai, Mercedes-Benz and the luxurious Bugatti.
  • The client wanted to ease access for its clients to book test drives and service appointments.
  • Chevalley also wanted to provide the latest innovations and promotions in a transparent and clear manner.
  • They wanted to increase their positioning in organic search to attract more visitors to their website.

In talking with Gabor and his team, the client decided to choose the full suite of WSI digital marketing services including:

  • High converting paid search and social campaigns
  • Writing optimized content for their website and social channels
  • Fully automated inbound campaigns
  • Building an excellent website to bring higher conversion rates

WSI Geneva in Overdrive and Racing to the Finish Line!

The biggest challenge with this project was a seamless integration of a third-party API where all the new and used cars are listed. The WSI team was able to meet the challenge, among others, and the results were outstanding. Within the first year after launching the new website, the dealership saw a 24.6% increase in organic traffic for their target market. The company also saw a 43% increase in conversions.

More than satisfied with their new website, Groupe Chevalley’s spokesperson, Olivier Evain spoke highly of Gabor and his team, “The WSI team has been particularly responsive and efficient in the design and implementation of our new website. When we hired them for this project, we had two main issues. On the one hand, our old site had become unstable and we needed to refresh our site within a particularly short period of time; as little as two months, to be precise. On the other hand, our old site had been designed mainly for aesthetic reasons and fell short in terms of functionality. The new site required a complete redesign focusing on simplicity, convenience and the overall user experience, in order to generate more sales of products and services. We didn’t need another virtual showcase; we needed a website that would bring more customers and conversions. Rethinking the design and implementing it within such a tight timeframe was a real challenge, which Gabor and his team from WSI met very successfully.

Gabor Markus is thrilled that his WSI team won this prestigious award. He says, “Working on the website development project for Groupe Chevalley was an exciting but also a very challenging task. We had very little time and a big ask from the client. The car dealership industry has some very high-quality websites and we had to do better than what is already out there. Working closely with our suppliers and associates in the WSI global network, we were able to deliver what the client wanted, on time, within their budget. Winning an award for this achievement is gratifying but more than that, it gives us the confidence that we truly are leaders in the industry. Without a doubt, we are ready and eager to take on bigger, even more challenging projects for clients across Switzerland and the rest of the world.

Check out all our 2019 WMA award winning projects from WSI here.

To speak to a WSI expert in your region, contact us today.

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

 

How to Find the Right Email Marketing Platform for Your Business

Email on Mobile Phone

Summary: Let’s jump into a list of features you need to consider if you’re shopping around for an email marketing platform or if you’re unsure whether your current tool is cutting it. Remember, no single email platform fits all, so consider your team’s skill sets as well as your unique marketing goals.

Chances are, if you’re a business owner, you use email to engage with your audience in one way or another. After all, regardless of the size of your operation, your industry, or your technical savvy, email can be one of the most basic methods for communicating with the masses. Customer inquiries can be dealt with via email; promotional coupons and news can be shared; even invoice and payment reminders via email can vastly enhance business efficiencies. Email as a communication tool is pretty much ingrained in today’s consumer culture. Even if you personally are not the biggest champion of email marketing, odds are that a good amount of your customers depend on email. And you wouldn’t want to ostracize anyone supporting your company, right?!

Despite the prevalence of email, I cannot begin to count the number of business owners I’ve met who just don’t know how or where to get started on their email strategy. Often, the task of merely selecting the right email platform for their business is overwhelming enough to halt all progress. And that just plain sucks. Picking the right email platform is crucial to the success of your email marketing life!

Yes, this sounds slightly dramatic, I know. But email has the power to impact a customer’s trust in your brand. And where there’s trust, there’s often customer loyalty. Email is kind of a big deal, guys!

So today, let’s jump into a list of features you need to consider if you’re shopping around for an email marketing platform or if you’re unsure whether your current tool is cutting it. Remember, no single email platform fits all, so consider your team’s skill sets as well as your unique marketing goals.

Your Shopping List of Email Marketing Key Features & Functionalities 

EMAIL MARKETING DESIGN:

This first set of features is all about customizability and the need for this will vary from team to team. Perhaps you’re running a small shop and you need basic drag-and-drop design features. Or you’re leading a huge enterprise and would prefer to have full control over your email design. Take a look as some features to consider:

Template Library

If you’re not looking to build your emails from the ground up, this feature might be a must-have for you. Many platforms have pre-built templates for newsletters, promotional announcements or important notices ready for you to simply insert your own content and photos. It’s an excellent feature if your team is short on email design experience.

HTML Editor 

Most email marketing platforms will have an HTML editor, which gives you way more control over email design, especially when none of the templates are quite right. The prerequisite, of course, is HTML knowledge.

WYSIWYG Editor (“What You See Is What You Get”)

This is a visual editor, which most platforms will have. It’s simple drag-and-drop functionality helps you avoid having to recall your long-forgotten HTML skills, while still having control over your email design. It also makes it easy to manage different media (like YouTube videos or images), and manage custom formatting (like font colors or column alignment).

Image Hosting

Some platforms will allow you to upload and host your email images on their server space. Unfortunately, some providers require you to host elsewhere, independently. Think about how large your image library needs to be for your emails; you might need a platform that will supply you with more space.

DATA MANAGEMENT & PERSONALIZATION:

Personalizing your emails should be very high on your email to-do list if it isn’t already. It empowers businesses to utilize eye-catching, personalized headlines, subject lines or paragraphs based on customer data fields or past customer interactions. Likewise, data is essential to segmenting and personalizing your campaigns. An email platform should help you get the most out of your customer data. Luckily, pretty much all platforms out there will support this.

Data Merge

This is the act of pulling a data field (or several data fields) from your mailing list. For instance, you might often pull customers’ first names in order to personalize your email greeting. Essentially you can use any field in a data merge to personalize your message; like using the D.O.B. field for timely birthday greeting emails. Take note, the more robust email platforms will have data merge services that include logic to display something specific if the field is empty!

Variable Content

If you’re looking to enhance your email personalization while streamlining email creation processes, look for this feature. It allows you to display different email content based on different criteria, like a data field or any number of other conditions like click-thru interaction with a past campaign. Dynamic, custom content requires if/then statements (for example: IF customer “A” clicks the registration link, THEN send the next triggered email).

List Segmentation & Grouping

Segmenting empowers you to stay relevant to your audience by sending the right message at the right time. Bombarding your customers with emails that don’t apply to or interest them is the kiss of death when it comes to your sending reputation; it’s a surefire way to provoke unsubscribes and spam complaints. You need to match customer interests with your message. Some platforms will let you segment by data fields or by past customer interaction (like open rates). Subsequently, many platforms also have grouping features, which can be thought of as more customized segmenting based on demographics or psychographics. For example your company might find the need to group customers by their membership level, reward points tier, etc.

EMAIL DELIVERABILITY:

I’m happy to say the features in this section are very easy to come by. Today’s email platforms focus on maintaining a high level of deliverability since it’s beneficial to their reputation as well as their customers’. While you will be responsible for email design, copy, managing bounces and spam complaints, there are some supplementary tools your chosen platform will likely offer.

Spam Score Checker

This tool scans your email before you hit Send. It will flag elements that might not make it through spam filters like spammy keywords or subject lines, or your text to image ratio. A spam checker will also provide tips on how you can improve your email.

Bounce & Spam Management 

I recommend having this feature as one of your top must-haves on the shopping list. This feature automatically remove emails that have bounced or marked your content as spam in the past.Platforms that automatically suppresses a no-send list saves you time, money and further damage to your sending reputation. Attempting to resend an email to anyone who has already flagged you as spam or bounced, is one of the worst things you can do to your sending score.

ANALYTICS:

Another feature synonymous with most email platforms is analytics and reporting. However, some will provide more robust capabilities than others. Here’s what I recommend you look for in a platform:

Analytics Report
Campaign Analytics

You will more than likely get the basic reports around your campaign sends, bounces, opens, clicks, etc. Some may give you even more helpful insights like recipient geographic location, device usage, time of day of engagement, etc. The more insight you have, the better you’ll be able to benchmark.

Data Exporting

Of course, sharing your successes or identifying your challenges with other team members or stakeholders is a lot easier if you don’t have to log into your email platform every single time. Exporting your analytics reports is common across platforms and you can typically export to PDF, .csv or Excel table. Some of my favorite platforms even let you export easy-to-read graphs.

Lead Scoring

Now this, you won’t find in every email marketing platform, but it is very important if you plan to enhance your marketing automation efforts. Advance platforms provide tools that let you score your leads based on their past engagement with your campaigns. So if prospecting is key for your marketing and sales strategy, ask your email solution provider about this feature.

It can be tough weighing the pros and cons of every email marketing platform out there. If you’re shopping around for the right platform or looking to upgrade, we can help point you in the right direction.

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

 

Site Developed by WSI Wins the Outstanding Website Award at 2019 WMAs

Terri Buseman Logo
Summary: For Terri Buseman, the new website designed by Elaine Mikesell and Andreas Mueller-Schubert from WSI is a true winner, winning Outstanding Website Award at the 2019 WMAs.

In an industry that is fiercely competitive, having a powerful web presence makes all the difference between standing out and being left behind. For Chicago Realtor, Terri Buseman, the new website designed by WSI is a true winner. Quite literally, in fact. The site won the Outstanding Website Award at the 2019 WMA WebAwards. Mikesell Digital Consulting in Chicago and WSI NextGenMarketing in Napa Valley took home the award for this category in the prestigious global website competition. Elaine Mikesell and Andreas Mueller-Schubert and their teams are proud of their achievement and delighted at the recognition.

The WMA WebAwards is a standards-defining competition that is held annually by the Web Marketing Association and sets industry benchmarks for excellence in website design. WSI has been participating in this competition since 2007 and has consistently won awards each year, achieving 100 awards in total so far.

Terri Buseman Logo

The Client’s Objectives – Stand Out, Attract, Communicate, Convert

When the client, Terri Buseman, Chicago approached WSI to redesign her Chicago real estate website, it was the start of a valuable partnership. Terri Buseman is a premier real estate broker focused on the high-end real estate market in Downtown Chicago. The client wanted to create an informative, resource-rich, and beautiful website to attract and support the high-end diverse urban real estate clients. Terri Buseman also wanted to increase their positioning in organic search and start attracting more visitors to her website. In addition, the client needed a comprehensive communications and digital marketing strategy to distinguish her brand and market her listings.

The WSI Offering

The full suite of digital marketing services in the WSI solution included:

  • Identifying the brand’s target persona
  • Structuring the website information architecture
  • Creating the logo and all brand design elements
  • Creating the brand profiles in various social networks
  • Writing optimized content
  • Designing and posting on social media as well as managing social media engagement
  • Conducting paid search campaigns (real estate specific and social media ads)
  • Building an excellent, resourceful website
  • Implementing an email marketing program
  • Designing and producing print marketing collaterals for listings (post cards, listing brochures, etc.)

WSI Loves A Good Challenge – and this Was One!

The biggest challenge with this project was to implement a cohesive marketing strategy and schedule that keeps Terri Buseman and her listings top of mind in a highly competitive real estate environment.
The WSI team surpassed those challenges very successfully. When the new website was launched, the results the client received were extremely rewarding.

  • Within the first three months of the new website going live, the traffic tripled!
  • Brand awareness and recognition for the client increased.
  • The client receives daily feedback from clients and other realtors about the quality of her website.
  • Terri receives appreciation for the professionalism of her communications and social media posts, and engagement levels are proof that it’s working.

A very satisfied Terri Buseman had no hesitation in commending WSI for its excellent work. “Elaine and Andreas presented the collective strength and collaborative effort of WSI to work as our true partners in this challenge of building a new website. They asked all the right questions, gave me all the right answers, sifted the grain from the chaff in terms of design and development ideas, and overall, did an excellent job of creating our new website. Not only is it aesthetically pleasing, but it helps us do business better, faster and more efficiently. It also gives our clients the resources they need to conduct the life-changing transactions involved in buying o selling a house. Being chosen as one of WSI’s entry for the WMA WebAwards was an honor but winning in the Outstanding Website category is the cherry on top! Congratulations to WSI, Elaine and Andreas and their teams. If you want to elevate your company’s online presence and be more competitive in the digital world, talk to WSI.”

Elaine Mikesell and Andreas Mueller-Schubert are very pleased to have won this award, but more than that, they are excited to have a satisfied client who recommends their services. Elaine Mikesell, who is the project leader, is thrilled with the bragging rights that the team has earned with this award. She says, “Our Terri Buseman project team worked closely, doing our best to apply all the winning techniques, best practices and tools available to us through the WSI network. The suppliers and partners who worked with us also demonstrated their skill, capability and experience that served to deliver the best result for the client. We’re humbled and grateful for the award; it motivates us to continue helping our clients grow their brands and create award winning interactive assets for them.”

Check out all our 2019 WMA award winning projects from WSI here. To speak to a WSI expert in your region, contact us today.

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

 

5 Ways to Spice Up Your Video Marketing

Spice Up Your Video Marketing

Summary: How are you setting yourself apart within the industry? It’s now becoming increasingly important to use video in the right way to speak to the right audiences.

For a few years now, video content has been dominating the digital marketing space and it’s not going to slow down any time soon. According to Forbes, video is expected to take up more than 80% of internet traffic this year alone. The onus is on content marketers to ensure that they’re on top of video marketing trends to stay competitive in such a fast-paced and constantly evolving landscape.

In the past, we’ve discussed ways to use video to ignite your marketing campaigns. If you’ve already explored different types of videos to build your brand, business, and bottom line, it’s time to brainstorm other unique video features to stay ahead of the competition. Keep in mind that it’s no longer enough to just use video to market your product or service. How are you setting yourself apart within the industry? It’s now becoming increasingly important to use video in the right way to speak to the right audiences.

Here are 5 ways to spice up your video marketing year:

Use Structured Data for Livestream Content

Google recently introduced a new way for online users and businesses to markup their livestreams with indexing API and structured data. These new tools help more people discover your livestream videos in Search and Assistant. A distinctive feature of this new tool is it allows your videos to show up on Google Search with a red “live” badge.

Video Marketing Example

Structured data for livestreams can be used for sporting events, awards shows, video game streams, and more.

Add Closed Captions to Improve SEO

As digital platforms become more saturated with video content, you need to be on your toes and make sure you stand out from the rest of the crowd. This means taking the extra step to understand how your target audience absorbs content. Understanding viewership is important, especially now that 85% of video is watched without sound.

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Adding closed captions to your videos can help enhance the viewer’s experience. This feature helps make your video content more easily digestible for your audience. Closed captions are no longer only reserved for the hard-of-hearing. In the midst of today’s hustle and bustle world, closed captions also accommodates for those who are always on the go. Plus, did you know that adding closed captions to your video content also helps improve SEO? Captioning can help search engines find your content, since it adds more text metadata which allows your videos rank higher in search queries. If you’re looking to bolster your SEO efforts, then this is the way to go.

Integrate Website Annotations to Drive Traffic

Savvy marketers are moving away from heavy-handed calls to action in their video marketing strategies. YouTube’s annotations are a unique feature that marketers can integrate into their video content without taking away from the viewer’s experience. By associating annotations to your videos, you’re able to layer text and links that help drive additional traffic to your website.

custom thumbnail for video marketing

Design Custom Thumbnails to Attract Viewers

Creating custom thumbnails for your video content plays a part in helping viewers decide whether or not they want to watch your videos. It acts as a billboard, and thumbnails that are well designed can attract and entice more viewers to click the play button and watch your content. You should always aim to design high-resolution thumbnails, incorporate a catchy headline or title, ensuring that it’s an accurate representation of your content. Video thumbnails and titles can help boost discovery, but one thing to keep in mind is to avoid misleading titles or clickbait. Be cognizant and make sure your thumbnails are reflective of the content itself and you’ll be well on your way to stepping up your video marketing game.

Create End Screens to Promote Additional Content

If you are uploading a series of videos to YouTube as a part of your video marketing strategy, creating end cards can help promote videos, playlists, and drive additional traffic to your website. This unique feature appears in the last 5 to 20 seconds of a video. End screens increase the odds of viewers watching more of your videos since you can use the end screen to link to other related content.

Video Marketing YouTube

This feature is also super customizable, so you can strategically choose which elements you want to include. I would suggest choosing elements that are relevant to the video and using different calls to action for each element. You can also time when you want certain elements to appear in your end screen card. Experiment with the timing of the different elements you want to include and see what performs best.


Now that 87% of businesses use video as a marketing tool, savvy businesses that take their video marketing above and beyond will be the ones that maintain a competitive edge. The noise and competition surrounding video marketing has definitely increased in the past year, and it’s time for businesses to invest in the right areas to stay ahead. Do your best to stay up to date with the latest trends, and keep coming back to your video marketing strategy to see how you can enhance your content and take it to the next level.

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WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

 

WSI Wins 15 More WMA Awards to Bring Total to Over 100

15 Wins Social Image

Summary: WSI wins 15 WMA WebAwards in the 2019 competition, bringing  our tally to over 100 WMA Awards since 2007.

We’re proud to announce that WSI has continued its winning streak at the Web Marketing Association’s (WMA) prestigious WebAwards, taking home 15 awards in 2019. Since entering the international competition for the first time in 2007, we have racked up over 100 WMA Awards in total. This year’s winnings for WSI include awards for Best B2B Website, Best Medical Website, Best Restaurant Website, Best Home Building Website, five Outstanding Website WebAwards and six Standard of Excellence WebAwards. In addition to our 15 WMAs, the Web Marketing Association also named WSI the Top Agency for the competition, taking home more awards than any other marketing agency in 2019.

This is exciting news for the entire WSI network across the world. It’s a proud moment to be in the spotlight claiming so many WebAwards, but it is also a strong call for us to aim higher and stay at the top. These websites developed by WSI Digital Marketing Consultants and their partners in the WSI supplier marketplace are judged on several key criteria. Design, copy writing, innovation, content, interactivity, navigation, and use of technology are evaluated by an elite group of industry leaders committed to raising the standards of excellence of web development on the Internet. Congratulations to all the winners and kudos to you for leading this highly competitive, dynamic digital marketing landscape. Your efforts and accomplishments strengthen and reinforce the unstoppable WSI brand, making us the WMA’s Top Agency in 2019!

Here is a complete list of WSI winners at the WMA WebAwards 2019.

ISI CRUNCH
for Best B2B Website
WSI Digital Marketing Consultants: Gilles Dandel & Alain Petrissans

ISI Crunch for Best B2B Website


NATURAL LANDSCAPE GROUP
for Best Home Building Website
WSI Digital Marketing Consultants: Jason & Denise Gervais

Natural Landscape Group for Best Home Building

HCO CENTRO COMPLETO DE OFTALMOLOGIA
for Best Medical Website
WSI Digital Marketing Consultants: Gustavo Rabelo & Marcelo Lima Verde

HCO Centro Completo de Oftalmologia for Best Medical Website

DOWNTOWN JOE’S BREWERY AND RESTAURANT
for Best Restaurant Website
WSI Digital Marketing Consultants: Andreas and Georgia Mueller-Schubert & Maria Pavlou

Downtown Joes Brewery and Restaurant for Best Restaurant Website

GROUPE CHEVALLEY
for Outstanding Website
WSI Digital Marketing Consultants: Gabor Markus

Groupe Chevalley for Outstanding Website

HERNIA CARE
for Outstanding Website
WSI Digital Marketing Consultants: Marco Marmo

Hernia Care for Outstanding Website

TERRI BUSEMAN – CHICAGO REALTOR
for Outstanding Website
WSI Digital Marketing Consultants: Elaine Mikesell and Andreas Mueller-Schubert

Terri Buseman - Chicago Realtor for Outstanding Website

FOCAL POINTE EYE CARE
for Outstanding Website
WSI Digital Marketing Consultants: Gunnar & Leslie Hood

Focal Pointe Eye Care - blog

MISTASSINI LAKE OUTFITTING CAMPS
for Outstanding Website
WSI Digital Marketing Consultants: Chris Murray, Laurie McCullagh

Mistassini Lake Outfitting Camps -blog

JOHN ERIC | TREVOR MOORE & ASSOCIATES
for Real Estate Standard of Excellence
WSI Digital Marketing Consultant: Alison Lindemann

John Eric | Trevor Moore & Associates for Real Estate Standard of Excellence

CHURCH’S CHICKEN CANADA
for Restaurant Standard of Excellence
WSI Digital Marketing Consultants: Sharon Herrnstein and Ariel Sanchez

Churchs Chicken Canada for Restaurant Standard of Excellence

HERJAVEC GROUP
for Technology Standard of Excellence
WSI Digital Marketing Consultant: Peter Jasniewski

Herjavec Group for Technology Standard of Excellence

ILLUMINATE HOLLYWOOD
for Entertainment Standard of Excellence
WSI Digital Marketing Consultant: Alison Lindemann

Illuminate Hollywood for Entertainment Standard of Excellence

HELPING HANDS DOULA
for Healthcare Provider Standard of Excellence
WSI Digital Marketing Consultant: Peter Jasniewski

Helping Hands Doula for Healthcare Provider Standard of Excellence

LMIC – LABOUR MARKET INFORMATION COUNCIL
for Non-Profit Standard of Excellence
WSI Digital Marketing Consultants: Mark & Kimberly Jamieson

Labour Market Information Council for Non-Profit Standard of Excellence

 

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

 

WSI Named Top Agency by Web Marketing Association

Trophy Image

Summary: WSI brings home 15 more WMA WebAwards in the 2019 competition and earns Top Agency Award recognition.

WSI is proud to announce that we have been crowned the Top Agency by the Web Marketing Association. The Top Agency Award recognizes the consistently outstanding development going on at interactive firms. WSI outranked its global competition and won the most WebAwards in this year’s WMA WebAward competition.

Overall WSI won 15 awards in the 2019 WebAwards including Best B2B Website, Best Medical Website, Best Restaurant Website, Best Home Building Website, five Outstanding Website WebAwards, and six Standard of Excellence WebAwards. The addition of these awards brings WSI’s total WMA Award tally to over 100 and reaffirms its place among the leading web development agencies of the world.  

WSI’s global WSI network of Digital Marketing Agencies helps thousands of businesses and organizations in various industries, maximize the potential of the internet for business growth and profitability. Receiving this award for Top Agency in WMA’s prestigious annual Web Development Competition makes all of us extremely happy and proud. But more than that, it bestows on us the ongoing and exciting responsibility to continuously raise the bar and set new standards for our clients. We would never have been able to achieve this recognition without the tremendous support and close teamwork of our Consultants, suppliers, partners, employees, and customers. It’s time to say a big “Thank You and cheers” to the incredible WSI team.

The WebAward Competition is the premier showcase for website development in more than 96 industry categories. WSI has been entering into the awards competition since 2007. Their trophy mantel now includes a Top Agency award, 5 Outstanding Development awards, and over 100 individual WMA Awards. 

About WSI

WSI is the world’s largest network of Digital Marketing Consultants with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped over 100,000 businesses with their online marketing strategies. By using innovative Internet technologies and advanced digital marketing tactics, businesses can have a WSI Digital Marketing Plan tailored to their individual needs and help elevate their Internet presence and profitability to new levels. In 2019, WSI was named the Top Agency and received 15 Awards at the Annual WebAwards organized by the Web Marketing Association (WMA), bringing their total WMA Award tally to over 100. With the support and cooperation of its customers, Consultant network, employees, suppliers, and charitable organizations, WSI as a collective organization is dedicated to helping make child poverty history through its global outreach program makechildpovertyhistory.org. For more information about WSI’s offerings and business opportunities, please visit our website at wsiebizsolutions.net

The WSI blog offers insightful digital marketing tips, strategies and ideas. You can also follow WSI on TwitterFacebookLinkedIn and YouTube.

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

 

5 Tips to Grow Your Online Reputation and Brand on LinkedIn

linkedin online reputation
Summary: As you become more active on LinkedIn, push and challenge your boundaries to brainstorm new and innovative ways to continue growing your company’s online reputation and brand.

LinkedIn has become a vital social media tool for brands and businesses. Your customers and prospective customers are on LinkedIn. Your investors and key stakeholders are on LinkedIn. Your employees and potential employees are on LinkedIn. With that, reputation management has become a crucial part of many businesses’ LinkedIn strategy.

Why is it important to grow your online reputation and brand on LinkedIn?

According to Hootsuite, as the top-rated social network for lead generation, LinkedIn has become one of the most important social media platforms to invest in. Maintaining your online reputation and brand on LinkedIn can help build leads organically, grow your professional reputation, and increase your brand’s credibility and trust.

Now that it’s time to up your game on LinkedIn, the first step is to make sure your Company Page is detailed and up-to-date. This is crucial if you’re looking to grow your audience and drive positive business results. With over 562 million users on LinkedIn, a detailed Company Page allows users to learn about your business, your brand, and job opportunities within your company. It is also a great platform to demonstrate your brand’s thought leadership to your audience.

Having an incomplete LinkedIn Company Page won’t attract as many users to your page. Here are 5 tips to grow your online reputation and brand on LinkedIn:

Tip #1: Ensure that branding is consistent across LinkedIn

In order to grow your online reputation on LinkedIn, you need to ensure that your company’s branding is consistent across the platform. Many businesses and brands are actively using LinkedIn as a brand building tool. This means making sure that the branding on your LinkedIn page mirrors the branding on your company’s website. Make sure you include your logo, company description and a banner image to establish and sustain your company’s professional presence. This plays a fundamental role in acquiring new clients and retaining old ones.

Tip #2: Incorporate rich-content features

LinkedIn has become one of the top social media platforms for businesses and brands to demonstrate their thought leadership and expertise. If you’re looking to continually grow your online reputation and brand on LinkedIn, it’s important to evaluate and brainstorm the breadth and variety of content you are sharing on your company’s page.

What type of content will appeal to and grow your LinkedIn audience? What do your followers want to know? These are key questions you should be constantly asking yourself. With that, a great tip to grow your online reputation is to incorporate rich-content features in your LinkedIn content strategy.

Nike does an excellent job of maintaining a strong online reputation and brand on LinkedIn. They’re consistently incorporating rich media to tell their brand’s story in an engaging and compelling way.

Nike LinkedIn online reputation

Incorporating rich media allows businesses and brands to offer a “richer” and more dynamic user experience.This encompasses any and all content that deviate from the generic static images and text. For example, videos are a key example rich media content that you can use to ignite your marketing campaigns. Just like how videos can increase engagement with your blog posts, it can also increase engagement on your LinkedIn page. Other forms of rich media content include podcasts, e-books, whitepapers, and any other interactive content.

Tip #3: Make use of your existing content streams

Don’t know what type of content to post on your LinkedIn company page to grow your online reputation? It’s time to be resourceful! Do a content audit on the different platforms that you are already active on and repost content that have performed well on those platforms to LinkedIn. What content received the most Facebook or Twitter likes? Which posts had the most retweets or replies? Taking content from existing content streams can help build your brand on LinkedIn and can help you gain access to a whole new audience.

Tip #4: Experiment with sponsored updates

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Sponsored updates are a unique feature offered by LinkedIn for companies who want to boost their posts on the LinkedIn platform. It provides companies with the opportunity to reach a wider audience beyond just their followers. Similar to Facebook or Instagram advertising or boosted posts, sponsored updates on LinkedIn allow you to expand your reach and target specific audiences.

Tip #5: Participate in key groups and encourage colleagues/employees to connect

Growing your online reputation and brand on LinkedIn is a two-way street. Not only do you have to make sure your company page is always up-to-date and populated with relevant content. It is also key to get involved within the LinkedIn community. This means participating in LinkedIn groups and communities and joining in the conversations within and across your network. This can help build a closer relationship between your brand and your audience.

LinkedIn online reputation

Another tip to grow your online reputation and brand on LinkedIn is to encourage your colleagues and employees to connect and engage on the platform. A collective effort goes a long way, and your brand has much wider exposure when colleagues and employees also actively put in the effort to maintain the business or brand’s image.


As you become more active on LinkedIn, push and challenge your boundaries to brainstorm new and innovative ways to continue growing your company’s online reputation and brand. Take the time to see what other businesses and brands are doing, and don’t hesitate to find and experiment with new tactics.

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.

 

 

4 Content Marketing Examples to Live By

As the name suggests, content marketing works by using content to attract and retain an audience. The entire purpose is to provide value and benefit that a build relationships with the target audience and eventually spurs them on towards action.

Content marketing is a less obvious, more subtle approach to building a brand. It’s not about direct promotion—it’s about providing something of value through content. This value may come through knowledge and information, or it might be through the use of humor and entertainment. In any case, the audience should feel that they have gained something beneficial (even if it’s just a chuckle) from the interaction with your brand.

As content benefits the user, it builds trust and establishes authority so that the brand eventually becomes part of the conversation. Of course, the goal is ultimately to bring the audience along on the buyer’s journey in order to convert them. This type of marketing is not meant for a quick sale. Content marketing is playing the long game to build up a business that has deep roots and a firm foundation.

Depending on the goals and needs of your particular organization, various types of content marketing are available to choose from. When beginning a marketing strategy, choosing to focus on just one or two is wise. Then, once you’ve become effective in an area, you may decide to expand your horizons a bit—as long as you can remain consistent.

Of course, the marketing tactics each company uses are based on their personality as a brand as well as who they are trying to reach. Here, we’ll highlight some of the content marketing types that you may want to consider as well as some examples that we think are stellar:

Blog Marketing: HubSpot

One of the best examples of authority within the blogging realm of content marketing is the HubSpot blog. In fact, since they coined the term ‘Inbound Marketing’, we can certainly trust that they have built themselves up as an authority and resource. And much of this has to do with the way that they use their blog to provide valuable knowledge for businesses.

One of the most critical aspects of HubSpot’s blog marketing/content marketing approach is the fact that their resources are easily accessible and available through their content hub. More than just reading recent posts, HubSpot’s archives can be searched by topic and readers can find almost anything that’s ever been written. This means that HubSpot’s articles are evergreen (able to withstand the test of time), regularly updated and placed within an organized system.

Social Media Marketing: Glossier

For obvious reasons, beauty and fashion brands depend heavily on visual content marketing to get their point across. That “picture is worth a thousand words” quote might be old but it’s still true. With more than a million Instagram followers, Glossier is taking its social media marketing game to new heights not only by using pictures, but by getting others to share the love.

Interaction with followers on Instagram, Twitter and the other platforms allows Glossier to build hype and create trust with their target audience. For instance, Glossier re-posted this shout out from a fan and received more than 95 thousand “likes” for it. That’s not too shabby for a post that someone else originated.

Of course, an effective Instagram campaign also includes tons of well-timed, eye-catching photos that educate and remind target audiences of the benefits of the brand. Making content that is on trend and shareable is what social media marketing is all about.

Video Marketing: Old Spice

Arguably some of the most memorable video marketing to date, Old Spice has a thing or two to teach us about getting the attention of the target audience. And it’s no small thing that this 80-year-old brand has seen a renewed life in the past few years.

Starting with “The Man Your Man Could Smell Like”, the brand’s video marketing campaigns have earned millions upon millions of views and become a YouTube sensation. Through their catchy, non-sensical humor, the brand has found a way to get the attention of their audience in the first few seconds of their videos. Viewers are attracted by the clever humor but they also get a good dose of unforgettable branding along with it. But what viewers really love is the fact that it’s about so much more than the brand.

 

One strategy that Old Spice uses well in their video marketing is the Call-to-Action (CTA) they place at the end of each silly video. This encourages sharing with friends and family through YouTube or other social media outlets. Because, who doesn’t want to share a good laugh?

eBook and Resource Content Marketing: LinkedIn

If your brand has valuable expertise, then sharing it should be part of your content marketing campaign. Through eBooks, guides, and other resources, you can provide valuable information that your target audience may be clambering for. It might not be quite as trendy as makeup and hair tips on Instagram, but people really do want/need to learn things about insurance or financial markets, especially when you’re in a Business-to-Business (B2B) market.

LinkedIn is a go-to source for all kinds of B2B information, which means that pretty much everyone who functions within the business world wants an eBook that they publish. Recently, readers were provided with 30 pages of guidance on how to produce successful content marketing in their LinkedIn Content Marketing Tactical Plan eBook.

In offering this valuable information, the purpose is that casual readers will begin to trust the brand, understand what they have to offer and engage on a deeper level. Of course, the book wouldn’t be complete without Chapter 16, which is essentially a CTA that directs readers in how to go further with LinkedIn. Genius? Yes, very much so.


As the marketing world continues to change and grow, effective brands will continue to invest in smart, up-to-date strategies that provide valuable resources to their target audiences. Through these types of content marketing you can engage with your audience, leading them through the buyer’s journey and ultimately turning them into loyal customers.

30 ways to generate more leads free ebook

WSI was founded in 1995 and is an innovative digital marketing agency with offices in over 80 countries. We’ve spent over 20 years helping more than 100,000 companies and large global brands unlock the full potential of their business by leveraging the Internet and its many unrecognized opportunities. We’d be happy to help do the same for you and consult on your digital marketing strategy.  Simply give me a call or email me at rknutsen@wsiebizsolutions.net to learn more.